The purpose of this article is to examine the effects of treatment discrimination as manifested through performance evaluation bias. Research has demonstrated that demographic dissimilarity between raters and ratees can result in performance evaluation bias. As a result of such bias, work-related opportunities based on performance evaluation might be provided to individuals with demographic characteristics similar to those of the rater and not to those whose characteristics differ. The current model suggests that the denial of such opportunities is associated with the formation of self-limiting behavior and subsequent performance detriment. The current model also addresses the formation of a performance feedback loop that potentially leads to future poor performance. Moderators (i.e., task interdependence, time, social category identification, and common group identity) of the proposed relationships are also identified. Additionally, suggestions for future investigations are offered.
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George B. Cunningham and Melanie L. Sartore
Melanie L. Sartore and George B. Cunningham
The purpose of this study was to examine the impact of weight discrimination on perceived attributions, person–job fit, and hiring recommendations. Three experiments were undertaken to investigate these issues with people applying for positions in fitness organizations (i.e., aerobics instructor and personal trainer). In all three studies qualified people who were overweight, relative to their qualified and sometimes unqualified thin counterparts, were perceived to have less desirable attributes (e.g., lazy), were thought to be a poorer fit for the position, and were less likely to receive a hiring recommendation. These relationships were influenced by applicant expertise and applicant sex in some cases. Implications for the fitness industry are discussed.
Melanie L. Sartore-Baldwin and Matthew Walker
Despite anecdotal claims attesting to the influence that social responsiveness has on the purchase behaviors of consumers, this article examined if a specific initiative could result in such outcomes. We investigated the extent to which the Drive for Diversity (D4D) initiative affected consumers’ perceived image and patronage directed toward NASCAR. This study was partially motivated by the importance of social initiatives in practice to underscore their influence on customer-related outcomes. As such, the findings indicated that the NASCAR’s D4D and the perceived image of the organization are key variables in the model. The results also highlighted the mediating role of image and the moderating role of identification on the proposed relationship. More specifically, the authors found that the socially responsive initiative only moderately influenced consumers’ intentions but when coupled with the image of the organization, this relationship became far more impactful.
Nefertiti A. Walker and Melanie L. Sartore-Baldwin
Women coaching in men’s college basketball are anomalies. Whereas women occupy 58.3% of the head coaching positions for women’s college basketball teams, they possess a mere 0.01% of men’s college basketball head coaching positions (Zgonc, 2010). The purpose of this study was to investigate men’s basketball coaches’ perceptions and overall attitude toward women in the institution of men’s college basketball and within the male-dominated organizational culture of sport. In doing so, the authors provide insight of core participants (i.e., NCAA Division I men’s basketball coaches) who reinforce hypermasculine institutional norms to form impermeable cognitive institutions. Building on previous research, eight men’s basketball coaches were sampled using semistructured interviewing methods. Results suggested that men’s college basketball is hypermasculine, gender exclusive, and resistant to change. Given these findings, the authors propose sport managers should consider organizational culture and individual agency when developing policies that are sensitive to gender inequality and promote inclusion of underrepresented groups.
George B. Cunningham, Melanie L. Sartore, and Brian P. McCullough
The purpose of this study was to examine the influence of job applicant sexual orientation on subsequent evaluations and hiring recommendations. Data were gathered from 106 students (48 men, 57 women) who participated in a 2 (applicant sexual orientation: heterosexual, sexual minority) × 2 (rater gender: female, male) × 2 (applicant gender: female, male) experiment related to the hiring of a personal trainer for a fitness organization. Analysis of variance indicated that sexual minority job applicants received poorer evaluations than did heterosexuals. These effects were moderated by the rater gender, as men provided harsher ratings of sexual minorities than did women. Finally, applicant ratings were reliably related to hiring recommendations. Results are discussed in terms of contributions to the literature, limitations, and future directions.