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Grace Yan and Nicholas M. Watanabe

After the South Korean men’s soccer team beat its Japanese counterpart in the bronze-medal match at the 2012 London Olympics, South Korean player Park Jung-Woo celebrated with a banner that displayed Dokdo is our land. Dokdo is called the Liancourt Rocks in English, the sovereignty over which has been an ongoing point of contention between South Korea and Japan. This study conducts a critical discourse analysis to examine media representations of Park’s banner celebration, as well as the ensuing discussion in major Korean and Japanese newspapers. The analysis reveals a contrastive picture: The Korean media vocally approached Park’s behavior as an emotional response of self-righteous indignation and quickly enacted memories of Korea’s victimhood in World War II to make justifications, whereas the Japanese media participated in a relatively disengaged absence. Japan’s silence disclosed a glimpse into its rich postwar history of social conflict and political resistance. Such contrast is also indicative of how sport media can be engaged in nuanced social contexts, generating representations that serve nation-state regimes situated in different political dynamics.

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Nicholas M. Watanabe, Tie Nie and Grace Yan

The Olympic Games are one of the most popular global televised sporting events. In the greater body of sport communication literature, a great deal of focus has been placed on examining sport media from the West. This article considers the unique and specific case of Chinese Olympic broadcast commentary televised by state media. In this, an evolutionary process of sport media can be seen in the analysis of several themes: nationalism and identity, heroes and failure, collectivism and individualism, and the portrayal of female athletes. In considering the dynamic changes that have come about in the past 3 decades of Chinese commentary, it is evident that many themes in Chinese sport media have become reflective of those found in Western sport media. While Chinese sport media have similarities to Western sport media, it is important to note that Chinese sport media are unique. Results of this work can help provide richer understanding of sport media and consumers in China.

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Grace Yan, Ann Pegoraro and Nicholas M. Watanabe

Although social media has been increasingly noted as an outlet for athletes to openly address social issues, there has been very little systematic examination on the organizational capacity of social media. To address this, our study seeks to focus on the strike organized by the football players through Twitter at the University of Missouri in 2015. Specifically, it adopts the theoretical framework of resource mobilization and conducts a comprehensive analysis composed of two parts. First, by identifying geographic characteristics and participant groups for #ConcernedStudent1950, it seeks to reveal the mobilization scope and impact. Second, a social network analysis is used to delineate the organizational dynamics of the players’ protest networks. The results yield both theoretical and practical implications for athletes’ engagement in social activism in the digital era.

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Brian P. Soebbing and Nicholas M. Watanabe

Price dispersion reflects ignorance in the marketplace in which different prices exist from the same or different sellers for a similar good. One of the sources of price dispersion is uncertain demand for a business’s good or service. Ticket markets are good opportunities to examine a firm’s pricing strategy under demand uncertainty, because professional sports teams have to price their tickets well in advance of the actual event and before actual demand is known. The purpose of the present research is to examine the relationship between price dispersion and regular season average attendance in Major League Baseball. Using a two-step generalized method of moments (GMM) model, the present research finds that an increase in price dispersion leads to a decrease in average attendance.

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Nicholas M. Watanabe, Grace Yan and Brian P. Soebbing

Understanding how consumers interact with sport brands on digital platforms is of increasing importance to the sport industry. In this study, through a nexus of consumer behavior and economic literatures, the examination focuses on consumer interest in major league baseball teams on social media platforms from July 2013 to June 2014. Specifically, two generalized least squares regression models were used that considered a variety of factors, including market characteristics, scheduling, and social media use and management. The findings display varying results of short- and long-term consumer interest in teams on Twitter. From this, important theoretical and practical understanding can be derived by considering consumer behavior in the automated “like economy” of social media.

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Brian P. Soebbing, Pamela Wicker and Nicholas M. Watanabe

The literature examining executive and upper management compensation has looked at a variety of factors. Within sport, coaches are equivalent to these positions, with one of the major factors determining total compensation being on-field performance. However, little is known on how expectations of on-field performance compared with actual performance affect compensation. The purpose of this study is to analyze the effect of performance expectations on Division I–Football Bowl Subdivision head football coaches’ total compensation. Using data from 2006 to 2013, compensation increases when on-field performance expectations are exceeded. The impact of an additional on-field win relative to performance expectations is between 5.0 and 5.5% in terms of additional compensation. However, no statistically significant effect exists when comparing coaches at automatic qualifying versus nonautomatic qualifying schools. In addition, off-field measures of performance as well as individual and university characteristics affect total compensation.

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Nicholas M. Watanabe, Grace Yan, Brian P. Soebbing and Wantong Fu

Although numerous discussions have taken place on the environmental policies and practices of sport organizations, there have been very limited examinations of sport consumer behaviors in direct response to a polluted environment. To address this gap, this research examines air pollution and attendance at soccer matches of the Chinese Super League, where deteriorating air quality in recent years presents everyday challenges for urban activities. By employing actual air quality data gathered from various locations across China, this study conducts a regression analysis to examine factors that impacted Chinese Super League match attendance from 2014 to 2016. The estimated results suggest that consumers did not change their consumption habits despite the presence of air pollution. They yield critical managerial implications that need to be considered by consumers, sport organizations, and the government.

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Grace Yan, Dustin Steller, Nicholas M. Watanabe and Nels Popp

The question of how and why users engage in sport digital communication endures. In this study, structuration theory is employed to examine how social-media users exercise preferences in the creation of content as they respond to a variety of macrolevel factors pertaining to college football—the type of game, team strength, conference membership, market characteristics, etc. Through hierarchical regression analysis, the results indicate that the presence and timing of college football games, as well as team strength and game outcome, are significant determinants for the patterns of online content generation. As such, the study advances the theoretical, methodological, and managerial inquiry of user-generated content on sport social-media platforms through a Big Data analytics approach.

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Nicholas M. Watanabe, Grace Yan, Brian P. Soebbing and Ann Pegoraro

Prior studies have investigated consumer-based economic discrimination from a number of contexts in the sport industry. This study seeks to further such a line of inquiry by examining consumer interest in Major League Baseball players on the Twitter platform, especially considering the emergence of social media at the forefront of consumer behavior research. Specifically, the analysis uses six regression models that take into account an array of factors, including player characteristics, performance, market size, and so forth. Results reveal that when controlling for all other factors, Hispanic players receive significantly less consumer interest on social media than their counterparts, while Asian pitchers receive more. These findings yield critical insights into tendencies of sport consumer biases on digital platforms, assisting the development of an equal and efficient sport marketplace for stakeholders.