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No Access, No Travel, and No Relationship Building: Sportswriters’ Assessments of Content Production in the Absence of Live Sports Due to COVID-19

Patrick C. Gentile, Nicholas R. Buzzelli, Sean R. Sadri, and Nathan A. Towery

When the sports world abruptly shut down in March 2020 due to the COVID-19 pandemic, sports journalists were left without live events to cover. To better understand how sports reporters adapted to these unforeseen circumstances, 23 in-depth interviews were conducted with American sports journalists working at local and national newspapers to acquire firsthand accounts of story topics, newsgathering procedures, and impacts on the industry moving forward. Three main themes emerged from the interviews: lack of access to players and coaches, remote newsgathering, and a temporary move to other departments in the newsroom, which required the sportswriters to be more creative. The theoretical and practical implications of these findings are discussed.

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The Continued Olympic Agenda Shift: A Case Study of the Time on Camera for Men and Women During the 2022 Beijing Olympics on NBC

Zachary W. Arth, James R. Angelini, Patrick C. Gentile, and Andrew W. Hard

This case study assessed the differences in time on camera dedicated to men and women athletes at the 2022 Beijing Winter Olympics. An analysis of the entirety of the programming on the the American broadcast television company NBC, including the prime-time broadcasts, the daytime programming, and the additional nightly content, yielded nearly 185 hr of coded Olympic content. When excluding mixed-sex events, in the 61.5 hr of prime-time coverage, women received 60.05% of the time on camera. During the non-prime-time coverage, which spanned 123 hr, men received the majority of clock time, accounting for 51.6% of coverage. In addition, differences by sport were uncovered, with the major differences occurring in alpine skiing, which saw more women’s coverage regardless of broadcast. In contrast, women received more coverage in freestyle skiing and snowboarding during the prime-time broadcast, but men were more emphasized in these competitions during the non-prime-time content. Utilizing agenda setting as the theoretical framework for this case study, ramifications for these broadcast trends and differences are discussed.

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Mediated Sports Money: An Analysis of the Relationship Between Sports Media Consumption and College Students’ Perceived Financial Understanding

Patrick C. Gentile, Zachary W. Arth, Emily J. Dirks, and Nicholas R. Buzzelli

This study investigated the correlation between sports media consumption and its influence on college students’ perception of finances. Through the lens of cultivation theory, the study sought to gauge how financial information featured in sports media may impact college students’ perceptions about money. A survey was distributed to 225 participants across four states. Results indicate that students who consume a greater amount of sports media are more likely to have a higher perceived understanding of financial concepts, higher confidence when it comes to finances, and even an elevated perception of entry-level salaries when compared with non–sports fans. Overall, sports media consumption can influence how college student sports fans perceive finances.