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Sport in the Third Millennium: A Retrospective and Perspective on 1990s and 2000-Era Sport

Jacquelyn Cuneen and Ray Schneider

Sports, Inc., a popular 1980s-era sport business weekly, addressed eight elements of sports business/management in a January 2,1989 issue entitled “Sports in the 90's: The Spiral Goes On.” The Sports, Inc. issue provided selected writers a forum in which to disseminate their practical forecasts for 1990s sport enterprise. This special issue of the Journal of Sport Management provides established and/or rising scholars with a forum to reflect on several of Sports, Inc.'s predictions and share their own scholarly assessments of sport's past and current business and managerial status.

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Using a Content Analysis to Examine the Gendering of Sports Newspaper Personnel and Their Coverage

Paul M. Pedersen, Warren A. Whisenant, and Ray G. Schneider

The purpose of this study was to determine if the coverage given to female and male interscholastic athletics was a function of the gender of the individuals who make up newspaper sports departments. The degree to which males controlled and dominated the newspaper coverage of interscholastic sports was also assessed. The study revealed, from the examination of 1792 articles and 827 photographs, that the newspaper media was clearly the domain of males who made up 91.4% of the reporters, 78.6% of the photographers, 100% of the executive sports editors, and 91.3% of the high school sports editors. The study further determined that there was no association between the gender of the newspaper personnel and the amount of coverage given to female and male interscholastic athletics. Female and male reporters, photographers, and editors were found equally responsible for the under-represented coverage of girls' interscholastic athletics.