This article presents a case study describing the development and implementation of a performance enhancement program for a major college football team. The program used imagery training techniques in conjunction with a process-oriented approach to performance to help the team achieve its best record in 20 years. Data on the individual players’ game grades, their evaluation of the enhancement program, and their strategy for reaching an optimal mental state were collected. In all, 86% of the starters evaluated the program’s overall value to the team as being important or very significant. Multiple regression analyses were used to predict starters’ game grades and consistency ratings from the athletes’ preparation and performance (readiness) strategies. Details of the imagery training procedures and other enhancement techniques are included.