Research Methods for Sports Studies, 3rd ed.
Ryan M. Brewer
Improving Communication Effects and Value in Professional Soccer: An Analysis of the Chinese Super League
Qiwei Huang and Ryan M. Brewer
This case examines dilemmas evolving in China’s premier soccer league, the Chinese Super League. A plan is suggested for confronting the league’s challenges, with recommendations that focus on creating a harmonious and competitive league. Challenges arise from the political and economic transformation currently taking place in China, affecting league operations. While the league stands at a precipice of change on the eve of the Beijing Olympic Games, its viability as a going concern is uncertain. Part of the uncertainty derives from an unregulated system of league policies that have been poorly communicated and unenforced, resulting in discord. Development of league regulations and communication protocols remains largely government driven and would be best if consistent with the local culture, but commercial issues of league operations are also important. Enhancing the effectiveness and consistency of culture-sensitive communication protocols—especially between the government, media, and league officials—will increase participation from league stakeholders.
Ticket and Sponsorship Sales: Student Perceptions of Learning Through Revenue Generation Projects
Elizabeth A. Wanless, Ryan M. Brewer, James E. Johnson, and Lawrence W. Judge
To prepare students for employment in sport, many sport management programs involve students in revenue generation activities, such as ticket or sponsorship sales. Literature evaluating student perceptions of this specific type of experiential learning remains sparse. This constructivist qualitative study evaluated student perceptions of learning from two courses containing experiential revenue generation projects. Data were gathered via structured-question electronic survey. Fifty-one of 60 students participated. Results generally supported previous research conclusions; conducting experiential learning projects increases skill and professional development and offers a realistic career preview but demands significant time commitment. Important contradictions, however, were present in comparison with past literature. The unique nature of sales-based projects involving students in ticket sales and sponsorship sales served as a platform for students to develop critically important interpersonal skills. This benefit was not identified in studies evaluating experiential learning opportunities that did not contain a sales-based component.