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Sang Keon Yoo

This case study attempted to determine how the Korean print media have covered women’s professional golf tournaments held in Korea and the United States. The study, which also investigated whether there is a shifting trend in newspaper coverage of players and activities associated with both the LPGA and KLPGA tours, focused on golf coverage of Chosun Ilbo from 1998 through 2011. The findings revealed that the paper covered the LPGA (75.5%) much more frequently than the KLPGA. In addition, the LPGA received more coverage in terms of size, feature stories, and photographs. It is notable that this case study’s principal innovation is the finding of changes in the overall approach of the Korean media over the years. The coverage devoted to the KLPGA tour increased from 13% to 44% across the 14 years analyzed. In addition to the findings, the case study’s implications and questions are presented.

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Sang Keon Yoo

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Alex C. Gang, Juha Yoon, Juho Park, Sang Keon Yoo, and Paul M. Pedersen

This study explores the process of social capital development and the influence of space that leads to the formation of different types of social capital among mega sport event volunteers. A qualitative approach was utilized to ensure the collection of in-depth data on participants’ subjective volunteering experience and its relation to the creation of social capital. Findings revealed the development of social capital by the volunteers both in and out of event venues, which are defined as event related and peripheral spaces. The process of developing network through bridging was attributed to the proclivity of peripheral spaces to provide proximity and composition necessary to build and enrich interactions, while bonding was the primary mechanism to associate with others on event-related places.