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Amber Burgess and Scott Martin

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Chelsie J. Rowell and Scott B. Martin

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Olan Kees Martin Scott and Alicia R. Stanway

The higher education sector increasingly uses social media as an educational tool to develop a sense of community and foster student engagement, particularly as social networking sites have become an integral part of the lives of digital natives. The current study sought to explore whether the use of Twitter could foster student engagement in a sport marketing course, specifically by embedding Twitter through two assessments, online lectures and weekly tasks. Mean score comparisons indicated that over a 13-week semester, students (N = 68) felt more engaged and included in the course because it had Twitter, found Twitter to be relatively easy to use, and the use of social media aligned with course objectives. The results of the current study have salience in sport management education, because the effective use of Twitter within a higher education context demonstrates how the use of social media can foster engagement with course materials.

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Scott Ryan Dietrich

Edited by Malissa Martin

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Karen H. Weiller, Catriona T. Higgs, and Scott B. Martin

Sports are omnipresent in American society; available for viewing 24 hours a day and can constitute much of everyday life and conversation. Researchers have indicated that men and women relate to sport differently (Gantz & Wenner, 1991). Evidence shows males outnumber females in sport viewership, and in the past much of the sport programming to which we are exposed caters specifically to men. The purpose of the present study was to explore issues related to audience perception of the 1996 Olympic Games. Participants (125 males and 92 females) ranging from 18 to 40 years of age were administered a gender specific version of the Audience Perception Questionnaires (APQ) following viewing video segments of men’s and women’s competitions (i.e., basketball, gymnastics, swimming and diving, and volleyball). The two versions of the APQ were developed from current literature, and by employing a delphi technique to validate the APQ. Factor analyses resulted in four underlying media perception dimensions: Commentary Coverage, Gender Marking and Stereotyping, Hierarchy of Naming, and Verbal Descriptors. Results revealed perceptions of male and female athletes by the public are influenced to a great degree by gender.

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Stephen J. Page, Scott B. Martin, and Valerie K. Wayda

The purpose was to assess athletes’ attitudes toward seeking sport psychology consultation (SPC) and to examine demographic variables in relation to attitudes toward sport psychology consultants (SPCs). Participants were 53 wheelchair basketball athletes (34 males, 19 females). Data were collected with the Attitudes Toward Seeking Sport Psychology Consultation Questionnaire (ATSSPCQ) of Martin, Wrisberg, Beitel, and Lounsbury (1997). Participants exhibited a range of stigmas toward SPCs, an openness toward consulting with an SPC, and a recognition of need for an SPC. ANOVAs indicated no significant differences between genders, races, ages, educational levels, and SPC experience on ATSSPCQ scores. The results suggest that some wheelchair athletes are amenable to the notion of utilizing an SPC and provide further impetus for SPCs to work with athletes with disabilities.

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Yun Seok Choi, Minhee Seo, David Scott, and Jeffrey Martin

The purpose of this study was to examine the psychometric properties of the Korean version of the Organizational Culture Assessment Instrument (OCAI) based on the Competing Values Framework (CVF). More specially, cultural equivalence between the Korean version and the original English version of the OCAI was evaluated using 39 bilingual Koreans. Next, a field test was conducted to examine scale reliability and construct validity of the Korean version of the OCAI using 133 organizational members from the Korean Professional Baseball League (KPBL). The findings indicate that the Korean version was successfully translated, items maintained the same meaning of the original OCAI items, and yielded acceptable psychometric properties making it applicable to Korean sport organizations.

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Rebecca A. Zakrajsek, Leslee A. Fisher, and Scott B. Martin

Nine (5 female, 4 male) certified athletic trainers (ATs) from a National Collegiate Athletic Association Division I institution participated in semistructured interviews about their experiences with sport psychology services and perceptions on the potential role of sport psychology consultants (SPCs) in student-athlete development. Through consensual qualitative research procedures, 3 domains were constructed: knowledge of availability and understanding of sport psychology services, perceptions of sport psychology services for injury rehabilitation, and use of sport psychology services for sport performance. Interacting professionally with SPCs, working with sport teams that use sport psychology services, and receiving mentorship from senior ATs who have “bought in” to sport psychology were identified as underlying factors that influenced ATs’ knowledge and use of services. Recommendations for how SPCs can nurture collaborative relationships between themselves and ATs are also provided.

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Martin Camiré, Kelsey Kendellen, Scott Rathwell, and Evelyne Felber Charbonneau

Many forms of mainstream coach education continue to sparingly address content specifically related to positive youth development and/or life skills, instead maintaining a focus on the technical and tactical aspects of sport. The purpose of the paper is to present the evaluation findings of the pilot implementation of the Coaching for Life Skills program, designed to serve coaches operating in the context of high school sport. The study qualitatively explored what participants believed they experienced during their participation in the Coaching for Life Skills program, which was delivered to 68 Canadian high school coaches. Participants took part in one of six three-hour workshop (i.e., three workshops in English, three workshops in French). Of these 68 coaches, 10 voluntarily agreed to take part in individual semi-structured interviews. Findings demonstrated how the participants believed they learned important elements related to the coaching of life skills, particularly in terms of increasing their awareness of life skills, improving coach-athlete relationships, and employing coaching strategies that deliberately target life skills development and transfer.

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Stéphanie Turgeon, Kelsey Kendellen, Sara Kramers, Scott Rathwell, and Martin Camiré

The practice of high school sport is, in large part, justified based on the premise that participation exposes student-athletes to an array of situations that, when experienced positively, allow them to learn and refine the life skills necessary to become active, thriving, and contributing members of society. The purpose of this paper is to examine how we can maximize the developmental potential of high school sport and make it impactful. Extant literature suggests that high school sport participation exposes student-athletes to a variety of experiences that can positively and negatively influence their personal development, with coaches playing a particularly influential role in this developmental process. However, within this body of evidence, issues of research quality have been raised, limiting the inferences that can be drawn. Future research directions are presented that address methodological limitations. Furthermore, in efforts to (re)consider the desired impact of high school sport, a critical discussion with policy and practical implications is offered.