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An Examination of the Undergraduate Sport Marketing Curriculum: Tying Together Course Objectives and Assignments

Scott R. Swanson and Kevin P. Gwinner

Given the dearth of research on sport marketing curriculum, individual faculty are often left without access to substantial resources that aid in course design. Utilizing content analysis this study identifies current undergraduate sport marketing course topic areas, objectives, and presents a number of useful exercises. Significant differences between stated objectives and required exercises, as well as where a course originates are provided. The findings should assist new faculty in developing sport marketing courses, as well as aid current faculty in updating existing courses by providing new insights and ideas.

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Motives for Participation and Importance of Social Support for Athletes With Physical Disabilities

Scott R. Swanson, Tom Colwell, and Yushan Zhao

Disability sports organizations could benefit from a better understanding of the factors leading individuals with disabilities to participate in sport. This study explored relationships among four sources of motivation (i.e., escape, self-esteem enhancement, self-improvement, and social interaction) and six forms of social support (i.e., emotional challenge, emotional support, listening support, reality confirmation, task appreciation, and task challenge) among 133 male and 60 female wheelchair athletes, ages 13–34 years. Differences in motivation and social support needs were examined according to athletes’ gender, age, playing level, skill level, years of participation, and future playing intentions. Results indicated that males were more motivated than females were by desire for escape and that long-term participants were more motivated than novices were by self-esteem enhancement. Escape, self-improvement, and social interaction were stronger motivators for high school athletes than for collegiate athletes. Importance of social support types differed according to skill level, playing level, years played, and future playing intentions.