Sidney Naron has been hired to be the Director of Strategic Marketing for a new Major League Soccer (MLS) expansion team in Atlanta, GA. Based on the information provided in the case, she will need to develop a multifaceted marketing plan that will be best suited for the new team. The strengths and weaknesses, of the new team are highlighted in the case, but Naron also must become acquainted with the club’s potential fan base via an analysis of the external environment (i.e., opportunities and threats). She then must strategically implement a marketing plan. The case is fictional; however, it is based on factual news and press conference information regarding MLS expanding to Atlanta. Thus, instructors and students likely will find the case relevant and timely.
Holden W. Adams and Stacy Warner
Jacob K. Tingle and Stacy Warner
Marlene A. Dixon and Stacy Warner
Despite the overwhelming emphasis on job satisfaction in sport management research, scholars continue to advocate for the distinctiveness and importance of evaluating both job satisfaction and dissatisfaction. The purpose of this investigation is to develop a model of job satisfaction and dissatisfaction for intercollegiate coaches. Fifteen head coaches participated in semistructured interviews. Results revealed a sport industry specific three-factor model. Desirable job factors (Player-Coach Relationships, Recognition, and Social Status) were related only to satisfaction. Industry Standard Factors (Sport Policy, Salary, Recruiting, Supervision, and Life Balance) were related only to dissatisfaction. Performance Dependent Factors (Flexibility and Control, Program Building, and Relationships with Colleagues) were related to satisfaction and dissatisfaction. The results support the distinctiveness of job satisfaction and dissatisfaction as constructs, and also demonstrate a continued need for examining job attitudes within context. As sport managers understand the particular expectations of their employees and their industry they can better diagnose and solve employee issues.
Stacy Warner and Marlene A. Dixon
Sport programs are often charged with creating a sense of community (SOC), and it is thought that doing so will benefit participants on and off the field of play. Since SOC is specific to the setting (Hill, 1996) and most research has been conducted outside of sport, the literature has not yet fully demonstrated how and when SOC is created within a sport context. Utilizing a grounded theory and phenomenological approach, this study investigated the mechanisms for creating SOC within a sport setting. Twenty former US college athletes were interviewed regarding their sport experiences. The results revealed that Administrative Consideration, Leadership Opportunities, Equity in Administrative Decisions, Competition, and Social Spaces were the most salient factors that fostered SOC. The results contribute to community building theory, and provide practical solutions for enhancing the participant experience.
Stacy Warner and Emily S. Sparvero
Stacy Warner, Jacob K. Tingle and Pamm Kellett
Referees are key sport personnel who have important responsibilities both on- and off- the field. Organized competition would not survive without referees, yet little is known about what cause referees to discontinue in the role. This research examines the experiences of former referees so that managers may better understand strategies that might encourage more referees to be retained. Fifteen previous basketball referees were interviewed about their refereeing experience. Ten themes emerged that were related to the sport development stages of referee recruitment, referee retention, and referee advancement. The results indicate that issues experienced during the retention phase (Problematic Social Interaction, Training/Mentoring, and Lack of Referee Community) and then at the advancing stage (Lack of Administrator Consideration, Administrator Decision Making, and Sport Policies) are linked to eventual departure from the role. Interestingly, off-court factors were reported as more influential in the decision to leave. Managerial strategies and implications are discussed.
Stacy Warner, Shannon Kerwin and Matthew Walker
As scholars conduct more research on the social benefits of community sport, the need for an instrument to measure sense of community is increasingly necessary. Utilizing previous grounded theory research specific to sport and community building, the purpose of this study was to test previous sport and sense of community theory through the creation and validation of a measurement scale to gauge sense of community. The authors tested a 21-item tool comprised of 6-subscales (i.e., Administrative Consideration, Common Interest, Competition, Equity in Administrative Decisions, Leadership, and Social Spaces) among samples of young sport participants using the three-phase method of item generation, confirmatory analyses, and concurrent validation. The resulting analyses yielded a valid and reliable instrument to measure sense of community in sport. This research suggests refinement to previous sport and sense of community theory and provides needed utility for this theory that has been grounded in the sport experience.
Tiesha Martin, Stacy Warner and Bhibha Das
Many higher education institutions incorporate service-learning programs because of the positive outcomes they produce for students. However, limited research has assessed the outcomes of service-learning for students working with older adults in a sport setting. Using a discourse analysis approach, this study examined the outcomes of volunteering with the Greenville-Pitt County Senior Games for 55 students enrolled in a physical activity and aging course. The results revealed that students’ perceptions about older adults’ Physical Abilities and Competitiveness and their view of Sport as a Social Event changed as a result of the service-learning experience. Students also cited Humanizing the Older Adult Experience and Learning by Doing as positive outcomes of the experience. The research findings suggest that service-learning with older adults in a sport setting can help better prepare students to serve the aging population. The implications and opportunities for Sport Management instructors are highlighted.
Stacy Warner, Marlene A. Dixon and Christyn Schumann
Physical activity and sport developmental programs have demonstrated some success at providing valuable resources for young women as they navigate their teen years, yet these programs are not always intentional and/or accessible (Cadwallader, 2001; Petitpas, Cornelius, Van Raalte, & Jones, 2004; Tucker Center, 2007). One such program developed by the Women’s Sports Foundation is GoGirlGo. The curriculum, which combines sports participation with education, focuses on reducing and preventing unhealthy behaviors and on providing valuable connections and resources for girls. Using the theory of developmental intentionality, this qualitative investigation examined the efficacy of GoGirlGo in a five day long sport camp setting. This condensed delivery method is not addressed or recommended in the literature, yet the results of this investigation reveal that this delivery method is effective and could broaden the accessibility of the program.
Whitney W. Marks, Tiesha R. Martin and Stacy Warner
This case addresses the events leading up to the cancellation of the 2012 New York City Marathon in the aftermath of Superstorm Sandy. The case highlights the importance of making fair and timely decisions. The case is assembled based on newspaper accounts of the circumstances that led to New York City’s Mayor Bloomberg declaring the 2012 marathon would be held and then two days later canceling the event. The facts that were available to Mayor Bloomberg are presented in such a way that students can consider and analyze what they would have done and when, and how this may or may not differ from what actually occurred. Most importantly, the case highlights the decision-making process that many sport and event managers will encounter in the field when a weather-related event occurs in the midst of a planned athletic event. Consequently, the case provides students with an opportunity to critically examine the following: 1) how a sport organization should respond to a crisis; 2) the impact of decision-making on various event stakeholders; 3) the ethics involved in decision-making; and 4) how sport and event managers should respond to public criticism. The case is intended for use in classes focused on event management, sport ethics, and public relations.