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Stirling Sharpe, Charles Mountifield and Kevin Filo

The global coronavirus (COVID-19) pandemic has resulted in restrictions on gatherings of large crowds, the suspension of live sport events across the globe, and the relegation of topical televised sport to broadcasts of past events and competitions. Consequently, there has been a shift in focus from the entertainment aspect of sport to the health and well-being aspects of sport. As athletes, teams, and sport organizations have become subject to government legislation concerning physical distancing, self-isolation, and lockdowns, the resultant spare time has presented the opportunity for individual athletes and sport organizations to pursue an approach to social media that includes viral challenges, fundraising, and socializing online. This paper provides a commentary on select high-profile athletes’ and sport organizations’ social media behavior during the COVID-19 pandemic, which has adopted an altruistic tone.

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Bo Li, Olan K.M. Scott, Stirling Sharpe, Qingru Xu and Michael Naraine

Media coverage in China and Australia examined a conflict between 2 Olympic swimmers, Chinese Sun Yang and Australian Mack Horton, during the 2016 Rio Olympic Games. While both swimmers performed well, there were several conflicts between the 2 leading to both nations’ media coverage portraying the foreign athlete negatively. An analysis of 398 print-media articles revealed there were sharp differences between the 2 nations in both the amount of coverage and the valence of the information sources. From a theoretical perspective, the framing of this conflict showed an “us vs. them” dichotomy, suggesting that both countries’ coverage was strongly influenced to protect the reputation and honor of the home athlete. Coverage in both nations was markedly different, suggesting a home-nation favoritism. Implications for sport communicators are discussed.