No research exists that examines attentional bias for exercise related stimuli, yet this is an important area as it is possible that nonexercisers are not paying attention to exercise related cues, thereby limiting the potential effectiveness of health promotion advertising. This research used a Stroop task to examine attentional bias for exercise and sedentary-lifestyle related stimuli. Experiment 1 included exercise related words and matched control words and revealed that exerciser schematics showed delayed response latencies for exercise related words. Experiment 2 expanded on Experiment 1 by further including sedentary-lifestyle related words and matched control words. Results replicated the first study and further revealed that nonexerciser schematics showed delayed response latencies for sedentary-lifestyle related words but not for exercise related words. Results are discussed in terms of attentional bias or the possibility of a threat-driven slowdown, and in relation to health promotion and exercise behavior.
Tanya R. Berry, Wendy M. Rodgers, Alison Divine and Craig Hall
Discrepancies between automatically activated associations (i.e., implicit evaluations) and explicit evaluations of motives (measured with a questionnaire) could lead to greater information processing to resolve discrepancies or self-regulatory failures that may affect behavior. This research examined the relationship of health and appearance exercise-related explicit–implicit evaluative discrepancies, the interaction between implicit and explicit evaluations, and the combined value of explicit and implicit evaluations (i.e., the summed scores) to dropout from a yearlong exercise program. Participants (N = 253) completed implicit health and appearance measures and explicit health and appearance motives at baseline, prior to starting the exercise program. The sum of implicit and explicit appearance measures was positively related to weeks in the program, and discrepancy between the implicit and explicit health measures was negatively related to length of time in the program. Implicit exercise evaluations and their relationships to oft-cited motives such as appearance and health may inform exercise dropout.
Lira Yun, Elaine M. Ori, Younghan Lee, Allison Sivak and Tanya R. Berry
Mass media campaign is an integral tool to influence physical activity participant behaviors. The purpose of the systematic review was to identify the effectiveness of mass media campaigns in promoting physical activity.
Literature update from January 2010 to September 2016 was conducted in 13 databases. Full text articles of 128 were screened, and 23 articles (18 campaigns) were selected from the initial 1692 articles.
All campaigns involved mass media advertisements to promote physical activity to general individuals (n = 2), adults (8), children (4), older adults (2), and parents of children (n = 2). The campaign evaluation designs included clustered RCT (2), cohort (3), quasi-experimental (9), and cross-sectional (9). Eight articles demonstrated significant campaign impact on proximal, 6 on intermediate, 5 on distal outcomes, and 6 on distal change based on either proximal or intermediate outcome.
The current review assessed the outcome evaluation of mass media physical activity campaigns that varied in their respective scope, target population and outcomes measured to identify individual changes at proximal, intermediate, and distal level. Results from formative and process evaluation as well as dose-response and cost-effective analysis are suggested to provide valuable evidence for campaign stakeholders and planners.
Gavin R. McCormack, John C. Spence, Tanya Berry and Patricia K. Doyle-Baker
Research regarding the pathways via which the environment influences physical activity is limited. This study examined the role of perceived behavioral control (PBC) in mediating the relationship between perceptions of neighborhood walkability and frequency of moderate (MODPA) and vigorous physical activity (VIGPA).
Data were collected through a province-wide survey of physical activity. Telephone-interviews were conducted with 1207 adults and captured information about perceptions of neighborhood walkability, physical activity, PBC and demographics. Gender-stratified regression analyses were conducted to test PBC mediation of the built environment-physical activity association.
Among women easy access to places for physical activity was positively associated with MODPA and VIGPA. Having many shops and places within walking distance of homes was also positively associated with MODPA among women however; reporting sidewalks on most neighborhood streets, and crime rate in the neighborhood were negatively correlated with MODPA. Among men, easy access to places for physical activity was positively associated and crime rate in the neighborhood negatively associated, with VIGPA. After adjusting for PBC, the association between easy access to places for physical activity and VIGPA and MODPA attenuated for men and women suggesting mediation of this association by PBC.
PBC mediated the relationship between easy access to places for physical activity and physical activity, but not for other perceived environmental attributes.
Wendy M. Rodgers, Craig R. Hall, Philip M. Wilson and Tanya R. Berry
The purpose of this research was to examine whether exercisers and nonexercisers are rated similarly on a variety of characteristics by a sample of randomly selected regular exercisers, nonexercisers who intend to exercise, and nonexercisers with no intention to exercise. Previous research by Martin Ginis et al. (2003) has demonstrated an exerciser stereotype that advantages exercisers. It is unknown, however, the extent to which an exerciser stereotype is shared by nonexercisers, particularly nonintenders. Following an item-generation procedure, a sample of 470 (n = 218 men; n = 252 women) people selected using random digit dialing responded to a questionnaire assessing the extent to which they agreed that exercisers and nonexercisers possessed 24 characteristics, such as “happy,” “fit,” “fat,” and “lazy.” The results strongly support a positive exerciser bias, with exercisers rated more favorably on 22 of the 24 items. The degree of bias was equivalent in all groups of respondents. Examination of the demographic characteristics revealed no differences among the three groups on age, work status, or child-care responsibilities, suggesting that there is a pervasive positive exerciser bias.
Tanya R. Berry, Wendy M. Rodgers, David Markland and Craig R. Hall
Investigating implicit–explicit concordance can aid in understanding underlying mechanisms and possible intervention effects. This research examined the concordance between implicit associations of exercise with health or appearance and related explicit motives. Variables considered as possible moderators were behavioral regulations, explicit attitudes, and social desirability. Participants (N = 454) completed measures of implicit associations of exercise with health and appearance and questionnaire measures of health and appearance motives, attitudes, social desirability, and behavioral regulations. Attitudes significantly moderated the relationship between implicit associations of exercise with health and health motives. Identified regulations significantly moderated implicit–explicit concordance with respect to associations with appearance. These results suggest that implicit and explicit exercise-related cognitions are not necessarily independent and their relationship to each other may be moderated by attitudes or some forms of behavioral regulation. Future research that takes a dual-processing approach to exercise behavior should consider potential theoretical moderators of concordance.