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Happy Trails: The Effect of a Media Campaign on Urban Trail Use in Southern Nevada

Sheila Clark, Tim J. Bungum, Mindy Meacham, and Lisa Coker

Background:

Many Americans do not meet recommendations for physical activity (PA). Communities are building trail networks to encourage PA, but the relationship between trails and PA is not well understood.

Methods:

We monitored usage of urban trails (N = 10) in Las Vegas, NV, before and after a promotional marketing campaign (October 2011 and April 2012). The media campaign featured print, online, and radio ads, as well as billboards and signage on gas pumps. Data were collected with infrared monitors that were placed on the trails for periods of 7 days. We compared preintervention and postintervention usage rates.

Results:

Mean usage increased (P < .001) from 3.91 to 5.95 users per hour (52.17%) after the promotional campaign. We observed significant increases at 7 individual trails, significant declines at 2 trails, and no change at 1 trail.

Conclusion:

Promotional campaigns may be an effective way to increase trail usage and encourage PA.

Cover Journal of Physical Activity and Health

In Journal of Physical Activity and Health Volume 12 (2015): Issue 1 (Jan 2015)

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Adolescent Gender and Ethnicity Differences in Physical Activity Perceptions and Behavior

Soojin Yoo, Monica A.F. Lounsbery, Tim J. Bungum, and Julie Gast

Objectives:

To examine gender and ethnicity differences in adolescents’ physical activity (PA) behavior and perceptions.

Methods:

Surveys designed to measure PA behavior and perception were completed by 175 adolescents. Gender and ethnicity differences in PA behavior were examined using chi-square tests. A two-way between groups MANOVA was used to examine perception.

Results:

No significant differences were found between gender groups for PA. Caucasian students were more likely to be active and to perceive that PA makes their health better. Hispanics were more likely to perceive that PA requires more time than Caucasians.

Conclusions:

Findings suggest greater consideration be given to the ethnic orientation of PA behavior antecedents when promoting PA to adolescents.

Cover Journal of Physical Activity and Health

In Journal of Physical Activity and Health Volume 7 (2010): Issue 6 (Nov 2010)