This experiment examined the interaction between two imagery functions (Cognitive Specific, CS; and Motivation - General Mastery, MG-M) and two imagery directions (facilitative, debilitative) on self-efficacy and performance in golf putting. Eighty-three participants were randomly assigned to one of 7 conditions: (a) CS + facilitative imagery, (b) CS + debilitative imagery, (c) MG-M + facilitative imagery, (d) MG-M + debilitative imagery, (e) CS imagery only, (f) MG-M imagery only, (g) no imagery (stretching) control group. A 3 (imagery direction) X 3 (imagery function) X 2 (gender) ANCOVA with pretest scores used as the covariate was used. Results showed a main effect for performance; means were higher for the facilitative group compared to the debilitative group. For self-efficacy, there was a significant imagery direction by imagery function by gender interaction. These findings suggest imagery direction and imagery function can affect self-efficacy and performance and that males and females respond differently to imagery interventions.