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Choong Hoon Lim, Tywan G. Martin and Dae Hee Kwak

The current study employs the hedonic paradigm model (Hirschman & Holbrook, 1982) to investigate the interceding function of emotions on the relationship between personality (i.e., risk taking) and attitude toward mixed martial arts. This study also examines sport-media (e.g., television) consumption of a nontraditional sport. Structural equation modeling was used to examine the proposed model incorporating risk taking, pleasure, arousal, attitude, and actual consumption behavior. The study found a significant mediation effect of emotion (pleasure and arousal) in the relationship between risk taking and attitude. In addition, attitude showed a direct and significant influence on actual media-consumption behavior. Theoretical and practical implications of the results are discussed, along with future directions for research.

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Tywan G. Martin, Jessica Wallace, Young Ik Suh, Kysha Harriell and Justin Tatman

The purpose of this study was to examine athletic training students’ media consumption to advance our understanding of the role the media play in reported incidences of sport-related concussion (SRC) and chronic traumatic encephalopathy (CTE) in American football and how media coverage of those injuries may potentially influence public perception. Participants who consumed more hours of television per day were more likely to disagree with the statements that reporting on SRC has helped to accurately educate the public, H(2) = 11.06, p = .01, and that reporting on CTE has helped to accurately educate the public, H(2) = 8.67, p = .01. Respondents who consumed more hours of Internet per day were more likely to disagree with the statements that accurate terminology is used to report SRC, H(2) = 7.78, p = .02, and that reporting of SRCs has helped to accurately educate the public, H(2) = 8.27, p = .02.