The aim of this study was to present a multifaceted sampling of sport management students in the United States prior to their first discipline-related course. Specifically, the demographics, backgrounds, and expectations of undergraduate students who enroll in sport management programs are explored. From demographic and performance standpoints, the results indicated that sport management students are not as diverse and have lower grade point averages than the general undergraduate population. The results also indicated that students have an unclear perspective of the potential career paths available to someone with a sport management degree. Finally, implications on student recruitment, retention, satisfaction, and career preparation are suggested. Specifically, the results urge faculty and instructors to discuss appropriate career expectations with students early in the sport management curriculum.