From its explosive development in the last decade of the 20th century, the World Wide Web has become an ideal medium for dedicated sports fanatics and a useful resource for casual fans, as well. Its accessibility, interactivity, speed, and multimedia content have triggered a fundamental change in the delivery of mediated sports, a change for which no one can yet predict the outcome (Real, 2006). This commentary sheds light on a process in which the talk-back mechanism, which enables readers to comment on Web-published articles, is (re)shaping the sport realm in Israeli media. The study on which this commentary is based involved the comparative analysis of over 3,000 talk-backs from the sports sections of 3 daily Web news sites (Ynet, nrg, and Walla!). The argument is made that talkbacks serve not only as an extension of the journalistic sphere but also as a new source of information and debate.
Eran Shor and Yair Galily
Sports provide one of the most prominent fields in which one can study the interaction between globalization and glocalization processes. Drawing on recent theoretical developments in globalization theory and on both primary and secondary data, the present article examines the case of Israeli basketball. This case demonstrates the tension between grobal and glocal processes, also evident in other Middle-Eastern and East-Asian countries. We first discuss the process by which American basketball practices, ideology, language, culture, and players came to dominate Israeli basketball. We then move to examine the glocal responses to this process, which combine adoption and acceptance with local resistance to the increasing domination of American players and culture.
Ilan Tamir and Yair Galily
With a focus on the question of public interest, the study investigated editing considerations of women’s sports coverage in written daily newspapers in Israel. To examine sports readers’ views regarding the coverage of women in sports sections, and to compare them with the views of sports editorial boards, a representative survey was conducted among male and female readers of sports columns and among male and female sports writers responsible for coverage. The research findings indicate a lack of connection between the various ends of the media process. Although sports editors of the 3 biggest dailies in Israel claim that there is little interest in women’s sports among sports column readers, the study found that public interest in women’s sports is far from insignificant. In fact, newspaper consumers who read the sports column would like to see more extensive coverage of women’s sports.