While most professional sports quickly postponed their seasons due to COVID-19, the Ultimate Fighting Championship (UFC) took a decidedly contrarian approach as president Dana White continued to promote UFC 249 until pressure forced its cancelation on April 9, 2020. Drawing from work on sport and spectacle and the media as well as sport management scholarship on crisis management, the authors provide a commentary on the mediated spectacle of White’s (eventually successful) efforts to promote UFC 249 during the pandemic. Drawing from numerous media sources, they discuss how White sought to control the public narrative in several key ways. The authors further explore how White decried the seriousness of the pandemic while centralizing the UFC’s place in the U.S. sporting landscape. Finally, the authors discuss how White’s efforts might both help and hinder the UFC as a mainstream sports promotion.
Ted M. Butryn, Matthew A. Masucci, and jay a. johnson
Jay Hertel, Craig R. Denegar, Phil D. Johnson, Sheri A. Hale, and W.E. Buckley
Two studies were performed to estimate the reliability of the Cybex Reactor in assessing agility tasks. In Study 1, participants (n =13) underwent identical testing sessions twice in 1 week. In Study 2, participants (n = 13) underwent identical testing sessions twice in 1 week, once 3 weeks later, and once 6 weeks later. Testing sessions consisted of four identical agility tasks requiring participants to react to cues shown on a video monitor. In Study 1, intraclass correlation coefficients (ICC) were .47 for Day 1 and .75 for Day 2 for time to complete each task. Participants performed faster on Day 2 (p < .05). In Study 2, ICC ranged from .58 to .83. ICC between sessions ranged from .59 to .73. Participants performed significantly faster each successive session except between Weeks 3 and 6 (p < .05). The Reactor appears to be reliable in assessing agility tasks with test–retest intervals of up to 6 weeks.