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Bob Heere, Henry Wear, Adam Jones, Tim Breitbarth, Xiaoyan Xing, Juan Luis Paramio Salcines, Masayuki Yoshida and Inge Derom

the event through advertising might be crucial in allowing the event to affect the destination image. Mega sport events attract so much media attention in the months or even years leading up to the event that little activation of awareness of the event may be required; thus, it is unclear whether the

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Patti Millar and Alison Doherty

capacity (facility scheduling) • Human resource capacity (skilled executive members) • Financial capacity (money for advertising) • External relations capacity (reputation of recreational programs) Strategies • Approached local university and college curlers to fill instructor roles • Shifted funds from

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April Henning and Jörg Krieger

Athletes’ Commission of the DOSB was seeking greater independence for athletes’ bodies and a repeal of Rule 40 of the Olympic Charter that prevented athletes from advertising during the period of the Olympic Games. Though initially unsuccessful in these pursuits after meeting with Bach in September 2018

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Bo Li and Olan Scott

. Consumers can easily gather news from other channels, such as online news media and social media, especially with the uptake of smartphones and tablets. In addition, there is now an increasingly intense competition between news organizations and websites fighting for viewers and advertising revenue, which

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Joris Drayer, Brendan Dwyer and Stephen L. Shapiro

In the summer and fall of 2015, the primary daily fantasy sports (DFS) websites, FanDuel and Draftkings, launched one of the most aggressive television advertising campaigns in recent memory. According to Udland ( 2015 ), these sites spent $150 million in the third quarter alone, which contributed

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Patrick McAvoy and Taesoo Ahn

reaching out to the older demographic you can extend compelling offers and show people how the baseball-camp birthday parties, celebrities, and giveaway items come to life. We are able to do that with programmatic advertising, not only socially but digitally this year. We’ve been working with a company

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Maurice Vergeer and Leon Mulder

. Because of football players’ online popularity, they are frequently approached by advertisers to promote brands ( Cruyff Institute, 2015 ). Social media advertising using celebrities is becoming increasingly popular for several reasons—first and foremost its seeming cost-effectiveness in employing free

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Bastian Popp, Chris Horbel and Claas Christian Germelmann

to sponsorship-related advertising messages . Journal of Marketing Communications, 21 ( 6 ), 408 – 424 . doi:10.1080/13527266.2013.828768 10.1080/13527266.2013.828768 Belk , R. , Fischer , E. , & Kozinets , R.V. ( 2013 ). Qualitative consumer and marketing research . Thousand Oaks, CA

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Fabian Kautz, Michael Schaffrath and Alex C. Gang

Germany’s handball clubs. Finally, various scholars (e.g.,  Coche, 2016 ; Winand, Belot, Merten, & Kolyperas, 2019 ) have identified advertising and promotion as one of the categories of content types through which NSOs project imagery of their sponsors. Based on the various possibilities rooted in

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Adrien Bouchet, Thomas W. Doellman, Mike Troilo and Brian R. Walkup

, S.W. ( 2002 ). Corporate stadium sponsorships, signaling theory, agency conflicts, and shareholder wealth . Journal of Advertising Research, 42 ( 6 ), 16 – 32 . doi: 10.2501/JAR.42.6.16 10.2501/JAR.42.6.16 Clark , J.M. , Cornwell , T.B. , & Pruitt , S.W. ( 2009 ). The impact of title