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Jordan A. Carlson, J. Aaron Hipp, Jacqueline Kerr, Todd S. Horowitz and David Berrigan

-provider interactions. It did not include mobile health (mhealth) interventions where images are delivered, but not collected from participants or in their environments. Use of images from media such as advertising was excluded, but image assessment of advertisement exposure was included (e.g., sugar sweetened beverage

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Christos Anagnostopoulos

from big advertising campaigns and moving toward a greater focus on digital content. The audience we want to reach predominantly consumes news and media on social channels. That’s not to say that large-scale television ads won’t give you reach if you are trying to communicate a message on a large scale

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Andrew C. Billings, Melvin Lewis, Kenon A. Brown and Qingru Xu

( Voorveld & Viswanathan, 2015 ). Meanwhile, social TV is conceived as a computer-mediated interface capitalizing on the simultaneity of viewers’ multiscreening activities ( Interactive Advertising Bureau, 2015 ; Lim et al., 2015 ; Shin, 2013 ) by having two different manners of consuming the same media

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Stewart Cotterill

. There’s obviously the fact that the ECB [national governing body] advertise for their national roles, but I’ve never seen, in 7 years, six and a half years, whatever, I don’t think I’ve ever seen a county psychologist job advertised. This lack of advertising is problematic as it often leads to a lack of

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Jan Schroeder, Franziska Erthel and Karsten Hollander

baseline within 24 hours. Methods Subjects Healthy, recreational runners were recruited by local advertising at the University of Hamburg, Germany. A total of 18 volunteers (4 females and 14 males, mean (SD): age 28.2 [4.7 y, body mass index 22.8 [1.9] kg/m 2 ) participated in the study. Information about

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Fabiana Medeiros de Almeida Silva and Aldemir Smith Menezes

other studies. 7 , 23 Indeed, there is a growing evidence of the effect of advertising of foods with high sugar content, saturated and trans fat, and sodium and beverages with low nutritional content on the food behavior of adolescents. 24 Moreover, consuming sweets, snacks, and soft drinks while

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Yonghwan Chang

involved (i.e., negative publicity than positive publicity). Practical Implications The results of the current experiments provide several important practical implications. Contemporary business-to-consumer communications are increasingly complex and crowded with numerous marketing and advertising messages

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Yonghwan Chang

can easily implement IAT. Second, as the EC paradigm suggested, endorsed brands, and, more generally, any attitude objects can acquire a desired valence of feelings through simple co-occurrences with another valenced stimuli. In addition, in a manner similar to conventional advertising tactics (such

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Thomas Horky, Marianna Baranovskaa, Christoph G. Grimmer, Honorata Jakubowska and Barbara Stelzner

answers; e.g., after the game) 7 Statement (short/flash interview) 8 Talk or discussion (more than two people) 9 Extra/additional show (e.g., comedy show, news show—additional format to the broadcasting of the game) 10 Trailer: advertising, promotion for channel’s program (e.g., advertising for other

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Brian P. McCullough, Madeleine Orr and Timothy Kellison

. doi: 10.1123/jsm.23.6.717 Banerjee , D. , Gulas , J. , & Iyer , E. ( 2013 ). Shades of green: A multidimensional analysis of environmental advertising . Journal of Advertising, 24 ( 2 ), 21 – 31 . doi: 10.1080/00913367.1995.10673473 Beatley , T. ( 1995 ). The many meanings of