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Gashaw Abeza, Norm O’Reilly and Ian Reid

Relationship marketing (RM) is about retaining customers through the achievement of long-term mutual satisfaction by businesses and their customers. Sport organizations, to retain customers by establishing, maintaining, and enhancing relationships, need to communicate and engage in dialogue with their customers. To achieve this on an ongoing basis, sport organizations need to employ effective communication platforms. In this regard, social media (SM) is becoming an ideal tool for a continuing 2-way dialogue. However, the effects of SM, primarily in terms of addressing RM goals, are not yet well understood. This study explores the opportunities and challenges facing managers in sport organizations in using SM in an RM strategy. Eight case studies were undertaken on organizations that put on running events. The article presents the findings on the use, opportunities, and challenges of SM and recommendations encouraging continued investigation.

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Marni J. Simpson, David G. Jenkins, Aaron T. Scanlan and Vincent G. Kelly

athletes. 17 For example, increases in internal workload to a standardized external workload may suggest fatigue or decreased fitness. 1 Given the tight integration of external and internal workloads when interpreting athlete data and the many variables available to collect, quantifying the relationships

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Melissa DiFabio, Lindsay V. Slater, Grant Norte, John Goetschius, Joseph M. Hart and Jay Hertel

-014-3261-5 10.1007/s00167-014-3261-5 25178537 24. Petschnig R , Baron R , Albrecht M . The relationship between isokinetic quadriceps strength test and hop tests for distance and one-legged vertical jump test following anterior cruciate ligament reconstruction . J Orthop Sports Phys Ther . 1998 ; 28

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Andrew D. Govus, Aaron Coutts, Rob Duffield, Andrew Murray and Hugh Fullagar

response to the global training load in team sports. 6 For example, pretraining wellness questionnaires are considered valid and reliable tools to imply changes in mood states in athletes, 7 despite their unclear relationship with s-RPE training load in a team-sport context. Recently, Gallo et al 8

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Susana Carrapatoso, Greet Cardon, Delfien Van Dyck, Joana Carvalho and Freja Gheysen

social support is associated with greater quality of life in older adults ( Garcia, Banegas, Perez-Regadera, Cabrera, & Rodriguez-Artalejo, 2005 ). Phongsavan et al. ( 2013 ) found a consistent relationship between increased frequency in phone contacts, social visits, and social group contacts and

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Rob J.H. van Bree, Catherine Bolman, Aart N. Mudde, Maartje M. van Stralen, Denise A. Peels, Hein de Vries and Lilian Lechner

such effective interventions relies on insight into the determinants of PA and their working mechanisms. In order to contribute to this insight the current studies examine whether habit mediates the relationship between prior and later PA and whether PA simultaneously mediates the relationship between

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Stephen Samendinger, Christopher R. Hill, Teri J. Hepler and Deborah L. Feltz

relationship with physical activity behavior. 6 , 7 In light of the health benefits of moderate–vigorous physical activity and the confounding significant levels of insufficient moderate–vigorous physical activity, continued applied research focused on psychosocial motivation factors influencing physical

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Chris Wagstaff, Rebecca Hings, Rebecca Larner and David Fletcher

was related to dimensions of burnout. The second aim was to establish whether psychological-resilience qualities moderated the relationship between the frequency of organizational stressors and burnout. Much of the extant research on organizational stress in sport has been conceptually aligned with

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Caroline Lisee, Tom Birchmeier, Arthur Yan, Brent Geers, Kaitlin O’Hagan, Callum Davis and Christopher Kuenze

the relationship between audio characteristics and vGRFs remains consistent across other tasks that have been implicated in ACL injury risk such as single-leg landing. 17 , 18 Single-leg landings have been identified as a common mechanism of ACL injury, 19 but many prospective injury prevention

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Richard Larouche, Emily F. Mire, Kevin Belanger, Tiago V. Barreira, Jean-Philippe Chaput, Mikael Fogelholm, Gang Hu, Estelle V. Lambert, Carol Maher, José Maia, Tim Olds, Vincent Onywera, Olga L. Sarmiento, Martyn Standage, Catrine Tudor-Locke, Peter T. Katzmarzyk, Mark S. Tremblay and For the ISCOLE Research Group

relationship problems ( 26 ). Furthermore, exposure to natural environments could augment the benefits of PA for mental health ( 36 ). However, previous studies examining the relationship between outdoor time and adiposity have obtained conflicting findings ( 1 , 9 , 26 , 35 , 38 ). To our knowledge, all