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Rebecca M. Achen, John Kaczorowski, Trisha Horsmann and Alanda Ketzler

). Social media platforms’ use in building stakeholder relationships . Journal of Applied Sport Management, 6 , 103 – 126 . Abeza , G. , O’Reilly , N. , & Reid , I. ( 2013 ). Relationship marketing and social media in sport . International Journal of Sport Communication, 6 ( 2 ), 120 – 142

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Michael L. Naraine

the past decade, sport management via sport communication is only now realizing the impact of this medium on sport stakeholders such as professional teams (e.g.,  Achen, Kaczorowski, Horsmann, & Ketzler, 2018 ), brands (e.g.,  Geurin & Burch, 2017 ), and governing bodies (e.g.,  Naraine & Parent, 2016

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Roger Baines

entirely overlooked translation despite their international, globalized scope. The present investigation is thus innovative in the fields of both sport communication and translation studies. Twitter and Branding Considerable research has demonstrated the value of sport stars using social media to

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Jessica L. David, Matthew D. Powless, Jacqueline E. Hyman, DeJon M. Purnell, Jesse A. Steinfeldt and Shelbi Fisher

/01/10/college-athletes-twitter-criticism-johnny-manziel-kentucky/1823959/ Browning , B. , & Sanderson , J. ( 2012 ). The positives and negatives of Twitter: Exploring how student-athletes use Twitter and respond to critical tweets . International Journal of Sport Communication, 5 , 503 – 521 . doi:10

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Andrea N. Geurin

, K. , Sagas , M. , & Walker , N.A. ( 2011 ). Replacing athleticism with sexuality: Athlete models in Sports Illustrated swimsuit issues . International Journal of Sport Communication, 4 , 148 – 162 . doi: 10.1123/ijsc.4.2.148 Kornbluh , M. ( 2015 ). Combatting challenges to establishing

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Bo Li, Olan K.M. Scott, Stirling Sharpe, Qingru Xu and Michael Naraine

institutions in sport . New York, NY : Routledge . Angelini , J.R. , Billings , A.C. , & MacArthur , P.J. ( 2012 ). The nationalistic revolution will be televised: The 2010 Vancouver Olympic Games on NBC . International Journal of Sport Communication, 5, 193 – 209 . doi:10.1123/ijsc.5

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Sara Santarossa, Paige Coyne, Sarah J. Woodruff and Craig G. Greenham

& Society, 9 ( 3 ), 53 – 72 . doi:10.1177/1357034X030093004 10.1177/1357034X030093004 Cranmer , G.A. , Brann , M. , & Bowman , N.D. ( 2014 ). Male athletes, female aesthetics: The continued ambivalence toward female athletes in ESPN’s The Body Issue . International Journal of Sport Communication

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Michael B. Devlin, Kenon A. Brown, Natalie Brown-Devlin and Andrew C. Billings

. , Billings , A.C. , & Devlin , M.B. ( 2017 ). Envisioning Slovenia, telecast from Brazil: Relationships between national identity and Slovenian viewership of the 2016 Rio Summer Olympic Games . International Journal of Sport Communication, 10 ( 4 ), 487 – 507 . doi: 10.1123/ijsc.2017-0062 Bruner

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Ashley N. Weingartz and Stacy Warner

. International Journal of Sport Communication, 7, 188 – 213 . doi: 10.1123/IJSC.2014-0005 10.1123/IJSC.2014-0005 Go Fund Me . ( 2018 ). Southeast LL Champs Greenville NC . Retrieved from https://www.gofundme.com/southeast-ll-greenvillenc Guo , C. , & Saxton , G.D. ( 2013 ). Tweeting social change: How

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: Recommendations for communicators . International Journal of Sport Communication, 9 , 321–339. Examining the Role of Price Fairness in Sport Consumer Ticket Purchase Decisions As ticket pricing transitions from a cost-based to a demand-based approach, the revenue generated has increased while consumers