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fact. International Journal of Sport Communication, 10 , 429–443. doi: 10.1123/ijsc.2017-0058 Student Athletes and the Majors They End Up In The question of to what extent student athletes who are active in revenue-generating sports such as football and basketball are able to combine the

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Bridie Kean, David Fleischman and Peter English

news and uniformity of content in sports coverage . International Journal of Sport Communication, 7 , 477 – 494 . doi:10.1123/IJSC.2014-0026 10.1123/IJSC.2014-0026 Fraser , L. , Fogarty , G. , & Albion , M. ( 2010 ). Time management skills: A prerequisite for all Australian elite athletes

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Milena M. Parent, Michael L. Naraine and Russell Hoye

.2307/2095101 Girginov , V. , Taks , M. , Boucher , B. , Martyn , S. , Holman , M. , & Dixon , J. ( 2009 ). Canadian national sport organizations’ use of the web for relationships marketing in promoting sport participation . International Journal of Sport Communication, 2 , 164 – 184 . doi:10.1123/ijsc

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Bastian Popp, Chris Horbel and Claas Christian Germelmann

sport: A netnographical exploration . International Journal of Sport Communication, 10 ( 3 ), 325 – 358 . doi:10.1123/ijsc.2017-0041 10.1123/ijsc.2017-0041 Abeza , G. , O’Reilly , N. , Séguin , B. , & Nzindukiyimana , O. ( 2017b ). The world’s highest-paid athletes, product endorsement, and

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Qingru Xu and Andrew C. Billings

.1177/001872674700100201 10.1177/001872674700100201 Li , B. , Stokowski , S. , Dittmore , S.W. , & Scott , O.K. ( 2016 ). How mediated sporting events constitute nationalism: Chinese newspapers covering the 2014 Incheon Asian Games . International Journal of Sport Communication, 9 ( 1 ), 79 – 96 . doi:10

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Thomas Horky, Marianna Baranovskaa, Christoph G. Grimmer, Honorata Jakubowska and Barbara Stelzner

– Inhalte [Sport media and media sport. Effects, use, content] (pp.  147 – 159 ). Berlin, Germany : Vistas . Desmarais , F. , & Bruce , T. ( 2009 ). The power of the local in sports broadcasting: A cross-cultural analysis of rugby commentary . International Journal of Sport Communication, 2 ( 2

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Damien Whitburn, Adam Karg and Paul Turner

review . Journal of Sport Management, 29 ( 6 ), 323, 338. Abeza , G. , O’Reilly , N. , Seguin , B. , & Nzindukiyimana , O. ( 2017 ). Social media as a relationship marketing tool in professional sport: A netnographical exploration . International Journal of Sport Communication, 10 ( 3

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Fallon R. Mitchell, Sara Santarossa and Sarah J. Woodruff

: Empirical and theoretical perspectives (pp  43 – 83 ). New York, NY : Routledge . Pegoraro , A. ( 2010 ). Look who’s talking—Athletes on Twitter: A case study . International Journal of Sport Communication, 3 ( 4 ), 501 – 514 . doi:10.1123/ijsc.3.4.501 10.1123/ijsc.3.4.501 Penn State Football

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Robyn Lubisco, Genevieve F.E. Birren and Ryan Vooris

.M. , Laucella , P.C. , Kian , E.M. , & Geurin , A.N. ( 2017 ). Strategic sport communication ( 2nd ed. ). Champaign, IL : Human Kinetics . Pedersen , P.M. , & Schneider , R.G. ( 2003 ). Investigating the academic openings in sport management: Analysis of the field’s professional position

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Brendan Dwyer, Joshua M. Lupinek and Rebecca M. Achen

Sport Communication, 8 , 313 – 329 . doi:10.1123/IJSC.2015-0045 10.1123/IJSC.2015-0045 Hambrick , M.E. , Simmons , J.M. , Greenhalgh , G.P. , & Greenwell , T.C. ( 2010 ). Understanding professional athletes’ use of Twitter: A content analysis of athlete tweets . International Journal of