Search Results

You are looking at 101 - 110 of 157 items for :

  • "Olympic Games" x
  • Psychology and Behavior in Sport/Exercise x
Clear All
Restricted access

Nicholas Burton and Cheri Bradish

dissuade brands from rivaling official partners. This emphasis on public perception was perhaps never more evident than during the 1996 Atlanta Summer Olympic Games, when Reebok spokesperson Dave Fogelson famously decried Nike’s ambush efforts. Although not an official sponsor, Nike established a Nike

Restricted access

Kelsey Slater

Andrew Zimbalist —Professor of economics at Smith College. Andrew Zimbalist is a leading analyst of the economic issues surrounding cities’ and nations’ staging of megaevents including the Olympic Games and FIFA (soccer) World Cup tournaments. He has written numerous books on the intersection of

Restricted access

Shushu Chen and Laura Misener

legacies of Olympic Games, to offset the negative commentary regarding the lack of positive outcomes for the host region ( MacAloon, 2008 ; Preuss, 2015 ). However, typically, this approach examines only outcomes of an event with no regard for strategic intent to create opportunities that will benefit the

Restricted access

Mark Dyreson

–1965 . Arlington, VA : National Recreation and Park Association . Lucas , J.A. ( 1980 ). The modern Olympic games . New York, NY : A.S. Barnes . Luther Halsey Gulick, 1865–1918 . ( 1918 ). The Survey, 40 , 579 – 80 . MacAloon , J.J. ( 1981 ). This great symbol: Pierre de Coubertin and the origins of

Restricted access

Alex C. Gang

Brazil, a country that hosted the 2014 World Cup and 2016 Rio Summer Olympic Games, and in their analysis they concentrate on identifying both positive and negative ramifications of hosting global sporting events. The authors assert that the propensity of economic benefits engendered by each hallmark

Restricted access

Adam D.G. Baxter-Jones

-year-old boys aligned by height. An Historical Perspective of the Role of Sport on Growth Organized sport for adults and children was thought to have been first introduced by the ancient Greeks in large festivals such as the Olympic Games (c. 776 B.C.). These were held regularly until 394 A.D., when

Restricted access

Eric W. MacIntosh and Popi Sotiriadou

a youth sport setting, there is evidence that sport managers are creating environments for young athletes to learn and develop (e.g., Youth Olympic Games, see Kristiansen, MacIntosh, Parent, & Houlihan, 2018 ; MacIntosh, Parent, & Culver, 2019 ). As Sotiriadou, Quick, and Shilbury ( 2006

Restricted access

Joyce Olushola Ogunrinde

to frame the possible employee responses to companies’ sport sponsorship campaigns. Chapter 14 examines the economic success of Vancouver in leveraging the Olympic Games to enhance their brand as a green city and collaborate with local organizations to create jobs, sustainable buildings, and urban

Restricted access

Chen Chen and Daniel S. Mason

emergence as “America’s pastime.” In another example, the 1904 St. Louis Olympic Games featured an event called “Anthropology Days,” where organizers staged contests among athletes from a variety of Indigenous groups. One important purpose of this event was for settler anthropologists to find evidence to

Restricted access

Fei Gao, Bob Heere, Samuel Y. Todd and Brian Mihalik

Beijing Olympic Games), after the negotiations among the bidding cities in China, the CBA entrusted the Beijing Sport Bureau to represent all eight cities in China to collectively bid for the 2019 FIBA World Cup. After China won the bid to host the World Cup, FIBA and the CBA established a Joint