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Roger Baines

(part of the chain of advertising and brand or product endorsement that underpins the regime of capital accumulation)” ( 2005 , p. 126). Soccer stars, clubs, and governing bodies are commodities with a brand that needs to be protected. In translation, PR affects the very first decision about the method

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Chih-Hsiang Yang and David E. Conroy

they had any mobility limitations or contraindications for regular light physical activity. The Pennsylvania State University Institutional Review Board approved the study protocol and all advertising materials. Figure 1 —CONSORT flow diagram of mindful walking program. Over 6 weeks of advertising

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Wonseok Jang, Yong Jae Ko, Daniel L. Wann and Daehwan Kim

recognition and brand attitudes following exposure to subtle versus blatant product placements in television programs . Journal of Advertising, 41 ( 2 ), 55 – 66 . doi: 10.2753/JOA0091-3367410204 Gino , F. , Schweitzer , M.E. , Mead , N.L. , & Ariely , D. ( 2011 ). Unable to resist temptation

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Aysha M. Thomas, Kayleigh M. Beaudry, Kimbereley L. Gammage, Panagiota Klentrou and Andrea R. Josse

, employment hours, homework, class schedule, income, lack of advertising, available free time, and overcrowded facilities were significant barriers to PA involvement ( P  < .05), producing small to medium (ie, class sizes, homework, and overcrowded facilities) effect sizes. Table 7 Factors Affecting

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Danielle Peers, Timothy Konoval and Rebecca Marsh Naturkach

. Discourses of charity are not always as obvious as Achilles Canada, and sometimes take the form of discursive assumptions. This is evident on Athletics Canada’s website (“disciplines, para-athletics”), where the assumption is that one is not advertising to disabled people, but to their nondisabled helpers

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André Luiz Galvim, Isabela Martins Oliveira, Tatiane Vieira Martins, Leonardo Moreira Vieira, Natália Caroline Cerri, Natália Oiring de Castro Cezar, Renata Valle Pedroso and Grace Angélica de Oliveira Gomes

, well-being, living well, physical conditioning, and liking the advertising group. The participants heard about the program by means of flyers (33%), friends/relatives (24%), word of mouth (6%), sound-equipped car (5%), referral from health professionals (5%), poster (6%), TV/Internet (4%), seeing the

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Mark Lowes and Christopher Robillard

routines and professional practices is an understanding of advertising’s value to news organizations and their relationship with major-league sport. Key to this relationship is the concept of the audience commodity. Well established in the scholarly literature, the concept of the audience commodity posits

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Jan Wilke, Kristin Kalo, Daniel Niederer, Lutz Vogt and Winfried Banzer

healthy individuals between 13 and 87 years ( M age  = 45 [21] y, 85 males) were included after recruitment by means of personal addressing and poster advertising. Exclusion criteria comprised severe orthopedic, cardiovascular, neurological, psychiatric, or endocrine diseases, permanent drug intake or

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Basia Belza, Christina E. Miyawaki, Peg Allen, Diane K. King, David X. Marquez, Dina L. Jones, Sarah Janicek, Dori Rosenberg and David R. Brown

importantly to some of the interviewed site managers, providing the walking programs as a community service reaped benefits by increasing the goodwill and reputation in the community thanks to positive word of mouth from walkers. “It [mall walking program] provides advertising for [the mall]…mall program

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Jan Wilke, Philipp Niemeyer, Daniel Niederer, Robert Schleip and Winfried Banzer

strategies included poster advertising and personal addressing. The following exclusion criteria were applied: acute pain or tissue inflammation; unhealed musculoskeletal injury or history of surgery at the lower limb (last 12 mo); drug intake within 48 hours prior to study initiation; pregnancy or nursing