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Yonghwan Chang

involved (i.e., negative publicity than positive publicity). Practical Implications The results of the current experiments provide several important practical implications. Contemporary business-to-consumer communications are increasingly complex and crowded with numerous marketing and advertising messages

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Yonghwan Chang

can easily implement IAT. Second, as the EC paradigm suggested, endorsed brands, and, more generally, any attitude objects can acquire a desired valence of feelings through simple co-occurrences with another valenced stimuli. In addition, in a manner similar to conventional advertising tactics (such

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Brian P. McCullough, Madeleine Orr and Timothy Kellison

. doi: 10.1123/jsm.23.6.717 Banerjee , D. , Gulas , J. , & Iyer , E. ( 2013 ). Shades of green: A multidimensional analysis of environmental advertising . Journal of Advertising, 24 ( 2 ), 21 – 31 . doi: 10.1080/00913367.1995.10673473 Beatley , T. ( 1995 ). The many meanings of

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Roger Baines

(part of the chain of advertising and brand or product endorsement that underpins the regime of capital accumulation)” ( 2005 , p. 126). Soccer stars, clubs, and governing bodies are commodities with a brand that needs to be protected. In translation, PR affects the very first decision about the method

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Thomas Horky, Marianna Baranovskaa, Christoph G. Grimmer, Honorata Jakubowska and Barbara Stelzner

answers; e.g., after the game) 7 Statement (short/flash interview) 8 Talk or discussion (more than two people) 9 Extra/additional show (e.g., comedy show, news show—additional format to the broadcasting of the game) 10 Trailer: advertising, promotion for channel’s program (e.g., advertising for other

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Chih-Hsiang Yang and David E. Conroy

they had any mobility limitations or contraindications for regular light physical activity. The Pennsylvania State University Institutional Review Board approved the study protocol and all advertising materials. Figure 1 —CONSORT flow diagram of mindful walking program. Over 6 weeks of advertising

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Wonseok Jang, Yong Jae Ko, Daniel L. Wann and Daehwan Kim

recognition and brand attitudes following exposure to subtle versus blatant product placements in television programs . Journal of Advertising, 41 ( 2 ), 55 – 66 . doi: 10.2753/JOA0091-3367410204 Gino , F. , Schweitzer , M.E. , Mead , N.L. , & Ariely , D. ( 2011 ). Unable to resist temptation

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Danielle Peers, Timothy Konoval and Rebecca Marsh Naturkach

. Discourses of charity are not always as obvious as Achilles Canada, and sometimes take the form of discursive assumptions. This is evident on Athletics Canada’s website (“disciplines, para-athletics”), where the assumption is that one is not advertising to disabled people, but to their nondisabled helpers

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Aysha M. Thomas, Kayleigh M. Beaudry, Kimbereley L. Gammage, Panagiota Klentrou and Andrea R. Josse

, employment hours, homework, class schedule, income, lack of advertising, available free time, and overcrowded facilities were significant barriers to PA involvement ( P  < .05), producing small to medium (ie, class sizes, homework, and overcrowded facilities) effect sizes. Table 7 Factors Affecting

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Mark Lowes and Christopher Robillard

routines and professional practices is an understanding of advertising’s value to news organizations and their relationship with major-league sport. Key to this relationship is the concept of the audience commodity. Well established in the scholarly literature, the concept of the audience commodity posits