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Dawn M. Emerson, Toni M. Torres-McGehee, Susan W. Yeargin, Kyle Dolan and Kelcey K. deWeber

Future Research Participation was limited to ATs working with NCAA and professional ice hockey teams; therefore, results may not be generalizable to clinicians working with other collegiate and professional sports. Our overall response rate was >50%. However, not forcing the 82 professional ATs to answer

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John Wong and Scott R. Jedlicka

of hockey is similar to the promotion of other professional sports. 8 The monikers of the two pre-1966 Canadian-based NHL teams, the Montreal Canadiens and Toronto Maple Leafs, also include a national representational element. The bond between professional hockey and community, then, is an important

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Patrick McAvoy and Taesoo Ahn

since 2016, but also served in the same role at different organizations from 1996 to 2006. How did you get started in the position, and what has been the biggest challenge? Shawn Smith : I’ve been working in professional sports for over 26 years. I started working in athletics as an academic tutor for

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Henry Wear and Bob Heere

equity in professional sports . Sport Marketing Quarterly, 8, 21 – 30 . Gladden , J.M. , Milne , G.R. , & Sutton , W.A. ( 1998 ). A conceptual framework for assessing brand equity in Division I college athletics . Journal of Sport Management, 12 ( 1 ), 1 – 19 . Gordon , B. , James , J

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Kristi A. Allain

ongoing rationalization of the sport of curling and its link to a new curling culture that resembles the corporeal style of other men’s professional sports. Next, I will describe the study’s methods of data collection and analysis and discuss the data’s findings about the ways that later-life curlers have

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Travis R. Bell and Karen L. Hartman

sport organizations rely on digital platforms to distribute news and information regarding their daily actions ( Schwartz & Vogan, 2017 ; Sherwood, Nicholson, & Marjoribanks, 2017 ). In 2016, the National Basketball Association became the first professional sports league to have over one billion likes

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Beth A. Cianfrone, Jessica R. Braunstein-Minkove and Alyssa L. Tavormina

a recommended channel for ticket sales. Limitations and Future Research There are limitations to the research that should be noted. For Phase 1, with a 1-month time frame, the in-season professional sports were baseball (major and minor leagues), the Women’s National Basketball Association, Major

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Maurice Vergeer and Leon Mulder

/correlation analysis for the behavioral sciences . Mahwah, NJ : Lawrence Erlbaum . Couvelaere , V. , & Richelieu , A. ( 2005 ). Brand strategy in professional sports: The case of French soccer teams . European Sport Management Quarterly, 5 ( 1 ), 23 – 46 . doi:10.1080/16184740500089524 10

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John Valentine

established “connections between professional sports and national identities.” 27 As early as 1958 one-tenth of the CBC television schedule was dedicated to sports and by 1961 CBC English television aired more than eight-hundred hours of sporting content, more than any other network in North America. 28 The

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Kari Stefansen, Gerd Marie Solstad, Åse Strandbu and Maria Hansen

the differences in context and methodology between these two studies, we may hypothesize that coaches’ ethical standards have changed during the last two decades, especially in elite or professional sports. Only a few studies on athletes’ perspectives on CASRs have been conducted to date. Johansson