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James E. Johnson, Chrysostomos Giannoulakis and Beau F. Scott

sport literature is beyond the scope of this paper, it is clear that professional leagues throughout the world have been the focus of extensive competitive balance evaluation. The commercial aspect of professional sports lends itself well to this investigation because attendance, revenue, and spending

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Patrick McAvoy and Taesoo Ahn

since 2016, but also served in the same role at different organizations from 1996 to 2006. How did you get started in the position, and what has been the biggest challenge? Shawn Smith : I’ve been working in professional sports for over 26 years. I started working in athletics as an academic tutor for

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Christopher M. McLeod and Calvin Nite

.1123/jsm.2017-0318 Gerrard , B. ( 2005 ). A resource-utilization model of organizational efficiency in professional sports teams . Journal of Sport Management, 19 , 143 – 169 . doi:10.1123/jsm.19.2.143 10.1123/jsm.19.2.143 Gioia , D.A. , Corley , K.G. , & Hamilton , A.L. ( 2012 ). Seeking

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Cole G. Armstrong, Theodore M. Butryn, Vernon L. Andrews and Matthew A. Masucci

relationship between sport and larger society ( Coakley, 2016 ), the events, debates, and divisions of the general public were also present within the always and already politicized domain of professional sports ( Pierce, 2017 ). Indeed, whether it be the continued debate over the efficacy of former National

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Adam Karg, Heath McDonald and Civilai Leckie

Sport consumption is defined as “the manner in which a spectator interacts with the witnessed action that occurs during an event” ( Madrigal, 2006 , p. 268). Professional sports, like many products, are consumed via different channels. Live attendance is the traditional way to view sports, but

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Kristi A. Allain

ongoing rationalization of the sport of curling and its link to a new curling culture that resembles the corporeal style of other men’s professional sports. Next, I will describe the study’s methods of data collection and analysis and discuss the data’s findings about the ways that later-life curlers have

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Beth A. Cianfrone, Jessica R. Braunstein-Minkove and Alyssa L. Tavormina

a recommended channel for ticket sales. Limitations and Future Research There are limitations to the research that should be noted. For Phase 1, with a 1-month time frame, the in-season professional sports were baseball (major and minor leagues), the Women’s National Basketball Association, Major

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Travis R. Bell and Karen L. Hartman

sport organizations rely on digital platforms to distribute news and information regarding their daily actions ( Schwartz & Vogan, 2017 ; Sherwood, Nicholson, & Marjoribanks, 2017 ). In 2016, the National Basketball Association became the first professional sports league to have over one billion likes

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John Valentine

established “connections between professional sports and national identities.” 27 As early as 1958 one-tenth of the CBC television schedule was dedicated to sports and by 1961 CBC English television aired more than eight-hundred hours of sporting content, more than any other network in North America. 28 The

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Maurice Vergeer and Leon Mulder

/correlation analysis for the behavioral sciences . Mahwah, NJ : Lawrence Erlbaum . Couvelaere , V. , & Richelieu , A. ( 2005 ). Brand strategy in professional sports: The case of French soccer teams . European Sport Management Quarterly, 5 ( 1 ), 23 – 46 . doi:10.1080/16184740500089524 10