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fact. International Journal of Sport Communication, 10 , 429–443. doi: 10.1123/ijsc.2017-0058 Student Athletes and the Majors They End Up In The question of to what extent student athletes who are active in revenue-generating sports such as football and basketball are able to combine the

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: Recommendations for communicators . International Journal of Sport Communication, 9 , 321–339. Examining the Role of Price Fairness in Sport Consumer Ticket Purchase Decisions As ticket pricing transitions from a cost-based to a demand-based approach, the revenue generated has increased while consumers

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Bridie Kean, David Fleischman and Peter English

news and uniformity of content in sports coverage . International Journal of Sport Communication, 7 , 477 – 494 . doi:10.1123/IJSC.2014-0026 10.1123/IJSC.2014-0026 Fraser , L. , Fogarty , G. , & Albion , M. ( 2010 ). Time management skills: A prerequisite for all Australian elite athletes

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Qingru Xu and Andrew C. Billings

.1177/001872674700100201 10.1177/001872674700100201 Li , B. , Stokowski , S. , Dittmore , S.W. , & Scott , O.K. ( 2016 ). How mediated sporting events constitute nationalism: Chinese newspapers covering the 2014 Incheon Asian Games . International Journal of Sport Communication, 9 ( 1 ), 79 – 96 . doi:10

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Damien Whitburn, Adam Karg and Paul Turner

gratifications of a retired female athlete’s Twitter followers . International Journal of Sport Communication, 3 ( 4 ), 485 – 500 . doi: 10.1123/ijsc.3.4.485 Copulsky , J.R. , & Wolf , M.J. ( 1990 ). Relationship marketing: Positioning for the future . Journal of Business Strategy, 11 ( 4 ), 16 – 20

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Thomas Horky, Marianna Baranovskaa, Christoph G. Grimmer, Honorata Jakubowska and Barbara Stelzner

– Inhalte [Sport media and media sport. Effects, use, content] (pp.  147 – 159 ). Berlin, Germany : Vistas . Desmarais , F. , & Bruce , T. ( 2009 ). The power of the local in sports broadcasting: A cross-cultural analysis of rugby commentary . International Journal of Sport Communication, 2 ( 2

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Adam Love, Alexander Deeb and Lars Dzikus

, 599 – 608 . doi: 10.1093/ei/39.4.599 Kian , E.M. ( 2015 ). A case study on message-board and media framing of gay male athletes on a politically liberal Web site . International Journal of Sport Communication, 8, 500 – 518 . doi: 10.1123/ijsc.2015-0094 Kian , E.M. , & Hardin , M. ( 2009

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Brian P. McCullough, Madeleine Orr and Timothy Kellison

ready for implementation, if only people were aware (e.g.,  Van Lange, Joireman, & Milinski, 2018 ). For this reason, public engagement (or, in the sport industry, fan engagement and sport communication) can be considered the next frontier of sustainability work. However, communicating about climate

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Milena M. Parent, Michael L. Naraine and Russell Hoye

.2307/2095101 Girginov , V. , Taks , M. , Boucher , B. , Martyn , S. , Holman , M. , & Dixon , J. ( 2009 ). Canadian national sport organizations’ use of the web for relationships marketing in promoting sport participation . International Journal of Sport Communication, 2 , 164 – 184 . doi:10.1123/ijsc

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Jue Hou, Xiaoxu Yang and Elliot Panek

-consumer-behavior research, while its merits can extend far beyond. At this developmental stage of the domain of e-sport, sport management scholars who study sport communication in an e-sport context need to develop a thorough understanding of how the mass media have depicted e-sport. Thus, the purpose of this study was to