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Jue Hou, Xiaoxu Yang and Elliot Panek

-consumer-behavior research, while its merits can extend far beyond. At this developmental stage of the domain of e-sport, sport management scholars who study sport communication in an e-sport context need to develop a thorough understanding of how the mass media have depicted e-sport. Thus, the purpose of this study was to

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Damien Whitburn, Adam Karg and Paul Turner

gratifications of a retired female athlete’s Twitter followers . International Journal of Sport Communication, 3 ( 4 ), 485 – 500 . doi: 10.1123/ijsc.3.4.485 Copulsky , J.R. , & Wolf , M.J. ( 1990 ). Relationship marketing: Positioning for the future . Journal of Business Strategy, 11 ( 4 ), 16 – 20

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Brian P. McCullough, Madeleine Orr and Timothy Kellison

ready for implementation, if only people were aware (e.g.,  Van Lange, Joireman, & Milinski, 2018 ). For this reason, public engagement (or, in the sport industry, fan engagement and sport communication) can be considered the next frontier of sustainability work. However, communicating about climate

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Fallon R. Mitchell, Sara Santarossa and Sarah J. Woodruff

: Empirical and theoretical perspectives (pp  43 – 83 ). New York, NY : Routledge . Pegoraro , A. ( 2010 ). Look who’s talking—Athletes on Twitter: A case study . International Journal of Sport Communication, 3 ( 4 ), 501 – 514 . doi:10.1123/ijsc.3.4.501 10.1123/ijsc.3.4.501 Penn State Football

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Colin D. McLaren and Kevin S. Spink

. Academy of Management Review, 26 ( 3 ), 356 – 376 . doi: 10.5465/amr.2001.4845785 McLaren , C.D. , & Spink , K.S. ( 2018a ). Examining communication as information exchange as a predictor of task cohesion in sport teams . International Journal of Sport Communication, 11, 149 – 162 . doi: 10

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Robyn Lubisco, Genevieve F.E. Birren and Ryan Vooris

.M. , Laucella , P.C. , Kian , E.M. , & Geurin , A.N. ( 2017 ). Strategic sport communication ( 2nd ed. ). Champaign, IL : Human Kinetics . Pedersen , P.M. , & Schneider , R.G. ( 2003 ). Investigating the academic openings in sport management: Analysis of the field’s professional position

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Chad Seifried, Chris Barnhill and J. Michael Martinez

of Revenue Management Eastern Economic Journal International Journal of Sport Communication Economic Development Quarterly International Journal of Sport Finance Economic Inquiry International Journal of Sport Management Economic Policy: A European forum International Journal of Sport Policy and

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Yongjin Hwang, Khalid Ballouli, Kevin So and Bob Heere

:10.1080/15252019.2004.10722092 10.1080/15252019.2004.10722092 Cianfrone , B.A. , & Zhang , J. ( 2013 ). The impact of gamer motives, consumption, and in-game advertising effectiveness: A case study of football sport video games . International Journal of Sport Communication, 6 ( 3 ), 325

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Shawn Forde and Brian Wilson

: Routledge . 10.4324/9780203077214 Hardin , M. , Zhong , B. , & Whiteside , E. ( 2009 ). Sports coverage: “Toy department” or public-service journalism? The relationship between reporters’ ethics and attitudes toward the profession . International Journal of Sport Communication, 2 , 319 – 339

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Thilo Kunkel, Rui Biscaia, Akiko Arai and Kwame Agyemang

), 317 – 332 . doi: 10.1123/jsm.2016-0166 Kunkel , T. , Scott , O. , & Beaton , A. ( 2016 ). Interview with Michael Lahoud, professional Soccer player: Lessons of personal athlete branding via social media . International Journal of Sport Communication, 9 ( 4 ), 415 – 423 . doi: 10.1123/IJSC