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Bastian Popp, Chris Horbel and Claas Christian Germelmann

sport: A netnographical exploration . International Journal of Sport Communication, 10 ( 3 ), 325 – 358 . doi:10.1123/ijsc.2017-0041 10.1123/ijsc.2017-0041 Abeza , G. , O’Reilly , N. , Séguin , B. , & Nzindukiyimana , O. ( 2017b ). The world’s highest-paid athletes, product endorsement, and

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Fallon R. Mitchell, Sara Santarossa and Sarah J. Woodruff

: Empirical and theoretical perspectives (pp  43 – 83 ). New York, NY : Routledge . Pegoraro , A. ( 2010 ). Look who’s talking—Athletes on Twitter: A case study . International Journal of Sport Communication, 3 ( 4 ), 501 – 514 . doi:10.1123/ijsc.3.4.501 10.1123/ijsc.3.4.501 Penn State Football

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Robyn Lubisco, Genevieve F.E. Birren and Ryan Vooris

.M. , Laucella , P.C. , Kian , E.M. , & Geurin , A.N. ( 2017 ). Strategic sport communication ( 2nd ed. ). Champaign, IL : Human Kinetics . Pedersen , P.M. , & Schneider , R.G. ( 2003 ). Investigating the academic openings in sport management: Analysis of the field’s professional position

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Yongjin Hwang, Khalid Ballouli, Kevin So and Bob Heere

:10.1080/15252019.2004.10722092 10.1080/15252019.2004.10722092 Cianfrone , B.A. , & Zhang , J. ( 2013 ). The impact of gamer motives, consumption, and in-game advertising effectiveness: A case study of football sport video games . International Journal of Sport Communication, 6 ( 3 ), 325

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Chad Seifried, Chris Barnhill and J. Michael Martinez

of Revenue Management Eastern Economic Journal International Journal of Sport Communication Economic Development Quarterly International Journal of Sport Finance Economic Inquiry International Journal of Sport Management Economic Policy: A European forum International Journal of Sport Policy and

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Thilo Kunkel, Rui Biscaia, Akiko Arai and Kwame Agyemang

), 317 – 332 . doi: 10.1123/jsm.2016-0166 Kunkel , T. , Scott , O. , & Beaton , A. ( 2016 ). Interview with Michael Lahoud, professional Soccer player: Lessons of personal athlete branding via social media . International Journal of Sport Communication, 9 ( 4 ), 415 – 423 . doi: 10.1123/IJSC

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Shawn Forde and Brian Wilson

: Routledge . 10.4324/9780203077214 Hardin , M. , Zhong , B. , & Whiteside , E. ( 2009 ). Sports coverage: “Toy department” or public-service journalism? The relationship between reporters’ ethics and attitudes toward the profession . International Journal of Sport Communication, 2 , 319 – 339

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Brendan Dwyer, Joshua M. Lupinek and Rebecca M. Achen

Sport Communication, 8 , 313 – 329 . doi:10.1123/IJSC.2015-0045 10.1123/IJSC.2015-0045 Hambrick , M.E. , Simmons , J.M. , Greenhalgh , G.P. , & Greenwell , T.C. ( 2010 ). Understanding professional athletes’ use of Twitter: A content analysis of athlete tweets . International Journal of

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Jessica Love and Lindsey Conlin Maxwell

https://www.apnews.com/a5acc142672642aba7976d0fd0a9e3b6/French-Open-says-'Non!'-to-Serena's-black-catsuit Bernstein , A. , & Kian , E.M. ( 2013 ). Gender and sexualities in sport media . In P.M. Pedersen (Ed.), Routledge handbook of sport communication (pp.  319 – 327 ). New York, NY

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Rachel Vaccaro and Ted M. Butryn

Pacific Media Educator, 25 ( 2 ), 278 – 296 . doi: 10.1177/1326365X15604937 Meng , J. & Pan , P. ( 2013 ). Revisiting image-restorative strategies: An integrated case study of three athlete scandals in sports news . International Journal of Sport Communication, 6, 87 – 100 . doi: 10