Search Results

You are looking at 101 - 104 of 104 items for :

  • "sport fans" x
Clear All
Restricted access

Fei Gao, Bob Heere, Samuel Y. Todd and Brian Mihalik

part of our work to develop youth sport fans in every region. Here, it should be noted that there is no identifiable evidence to connect the presence of the Winter Games to a growth in skating. Three hundred million people account for approximately one fifth of the Chinese population. The number of

Restricted access

Jason Daniels, Thilo Kunkel and Adam Karg

: Qualitative and quantitative approaches ( 5th ed. ). Boston, MA : Allyn and Bacon . Park , S.H. , Mahony , D.F. , & Greenwell , T.C. ( 2010 ). The measurement of sport fan exploratory curiosity . Journal of Sport Management, 24 , 434 – 455 . doi:10.1123/jsm.24.4.434 10.1123/jsm.24.4.434 Ranfagni

Restricted access

Brendan Dwyer, Joris Drayer and Stephen L. Shapiro

 al. ( 2012 ), however, found that fantasy participants were more similar to their gambling counterparts as it relates to team identification and consumption habits than traditional, nonfantasy participating sport fans. As the comparison to other forms of highly regulated gambling continues, additional

Restricted access

Thilo Kunkel, Rui Biscaia, Akiko Arai and Kwame Agyemang

highlighted the importance of sports to increase individuals’ well-being (e.g.,  Inoue, Sato, Du, & Funk, 2017 ). Therefore, examining how SBCs with athletes relate to sport fans’ well-being may help expand our knowledge about fan relationships with sport brands. Fifth, we only focused on sponsors in the