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Jason Daniels, Thilo Kunkel and Adam Karg

: Qualitative and quantitative approaches ( 5th ed. ). Boston, MA : Allyn and Bacon . Park , S.H. , Mahony , D.F. , & Greenwell , T.C. ( 2010 ). The measurement of sport fan exploratory curiosity . Journal of Sport Management, 24 , 434 – 455 . doi:10.1123/jsm.24.4.434 10.1123/jsm.24.4.434 Ranfagni

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Fei Gao, Bob Heere, Samuel Y. Todd and Brian Mihalik

part of our work to develop youth sport fans in every region. Here, it should be noted that there is no identifiable evidence to connect the presence of the Winter Games to a growth in skating. Three hundred million people account for approximately one fifth of the Chinese population. The number of

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Susan Lagaert, Mieke Van Houtte and Henk Roose

, Corsaro, & Honig, 2009 ). Thirdly, many researchers use a qualitative approach or a small sample-based quantitative study on athletes or avid sport fans to look into the processes behind women’s disadvantaged position in the sports domain (e.g., Athenstaedt, Mikula, & Bredt, 2009 ; Dzikus, Smith

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Brendan Dwyer, Joris Drayer and Stephen L. Shapiro

 al. ( 2012 ), however, found that fantasy participants were more similar to their gambling counterparts as it relates to team identification and consumption habits than traditional, nonfantasy participating sport fans. As the comparison to other forms of highly regulated gambling continues, additional