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Shannon Kerwin and Larena Hoeber

The main goal of our article is to encourage personal reflection within the field of sport management as a tool to strengthen methodological approaches in our research. We explore and discuss the utility of collaborative self-ethnography as one way to acknowledge personal identities through a reflexive account of our experiences as sport fans and sport researchers with this methodology. We draw on a previous study of our experiences as sport fans to illustrate techniques, downfalls, and benefits of studying one’s experiences in a collaborative methodological approach. We have two objectives: First, we hope to encourage sport management researchers to acknowledge and reflect on their personal identities related to sport, such as being a fan, coach, volunteer, or former participant, in their research. Second, we aim to demonstrate the utility of collaborative self-ethnography as one way to incorporate reflexivity in sport management research and theory development.

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Susan C. Brown

This study sought to identify significant predictors of success (a) in a graduate program of sport management at a major research institution in the United States and (b) in initial employment success. Regression analysis identified four significant predictors for success in the graduate program. The variables that produced a positive relationship with the dependent variable—final graduate grade point average—were age upon application, number of years of extracurricular activity involvement in undergraduate school, and undergraduate grade point average. The number of years in a full-time position in sport management upon application produced a significant negative relationship. Discriminant analysis was used to identify possible predictors of initial employment success identified as time from graduation to employment in a sport management position. However, no significant predictors were found.

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Jo Williams and Colleen Colles

Changes in higher education, demands for accountability, and concerns over academic quality have brought increased attention to accreditation (Eaton, 2006). The growth of specialized accreditation has created numerous opportunities but also brings challenges (Tullis & Carney, 2007). The sport management discipline has recently launched an outcome-based and mission-driven accreditation organization: the Commission on Sport Management Accreditation (COSMA). The purpose of this study was to examine the perceptions sport management faculty and administrators have towards the potential benefits and challenges of accreditation. Surveys (N=322) were distributed and 119 useable responses were obtained. In general, respondents indicated support for COSMA but many also expressed concerns. Institutions that had joined COSMA had different perspectives than those who had not, particularly in relation to the value of external benefits such as competitive advantages and increased marketing potential. Concerns over costs, involvement of business professionals and the credibility of the organization were also considered.

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Windy Dees and Todd Hall

Experiential learning (EL) is a pedagogical approach in which students are given the opportunity to apply conceptual knowledge to practical situations (Muir & van der Linden, 2009; Rogers, 1969). Experiential learning opportunities are one way that sport management programs are preparing graduates for employment in the industry. Southall et al. (2003) suggest the creation of a metadiscrete EL model in which sport management programs provide out-of-classroom learning opportunities under the guidance of faculty mentors, which are offered throughout the entire college experience. Grand Slam Marketing (GSM) at Georgia Southern University is a prime example of the metadiscrete EL model prescribed by Southall. GSM is a faculty-guided, student organization at Georgia Southern University (GSU) that is comprised of undergraduate and graduate students from a variety of majors including sport management. A plethora of implications for professors and students can be formulated from evaluating the GSM model and are discussed in the manuscript.

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Andrea N. Geurin-Eagleman and Erin McNary

Past research shows that the job market for sport management academic positions was strong, with more job openings than qualified professors to fill the positions. Due to changing global and higher education climates, however, it was necessary to conduct further research to examine how these shifts in the external environment have impacted the sport management job market. Therefore, this study employed a content analysis methodology to examine the faculty job openings in sport management from 2010 to 2011. In addition, current doctoral students were surveyed to determine their preparation and expectations for the academic job market. Results revealed much greater parity between the number of open positions and the number of doctoral student job seekers than ever before. Similarities and differences were discovered between the actual job market and students’ career expectations and goals. Ultimately, the job market has become more competitive and job seekers must take steps to ensure a competitive advantage.

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Gi-Yong Koo, Michael J. Diacin, Jam Khojasteh and Anthony W. Dixon

The internship could have a significant impact upon the student’s desire to enter the field after graduation. Despite a substantial amount of research that has been conducted with employees in many fields, relatively little research has been conducted with sport management interns. The purpose of this study, therefore, was twofold: (1) investigate the satisfaction of student-interns with characteristics of the internship experience and (2) investigate the effect of students’ satisfaction with their internship on their affective occupational commitment for and subsequent intentions to pursue employment in the sport management field. A total of 248 undergraduate students from two universities in the Southeastern United States completed a survey. Participants generally indicated satisfaction with opportunities to develop pertinent skills, engage in meaningful tasks, and build professional networks during the internship. Those who reported satisfaction with the internship were more likely to enter the field after graduation than those reporting dissatisfaction. Implications of these findings for site supervisors and sport management faculty were discussed.

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Pirkko Markula and Lorraine A. Friend

There are many qualitative methods that, from different theoretical frameworks, can be used to map individuals’ everyday experiences in the sport industry. In this article we introduce one such method, memory-work, which involves participants writing specific texts about recalled experiences that are then analyzed in a collective research group. In order to discuss how sport management researchers can benefit from this methodology, this article explains the paradigmatic framework and the process of conducting memory-work. It concludes by assessing benefits of this interpretive methodology for sport management research.

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R. Douglas Manning, Margaret C. Keiper and Seth E. Jenny

Pedagogical innovation involving smartphone technology paired with complementary applications may offer sport management faculty the opportunity to create an environment of engaging instruction. Technologically enhanced and innovative assignments have the potential to stimulate student interest and critical-thinking skills by presenting new experiences and active learning opportunities via participatory education. Through the discussion of technology integration and pedagogical innovation when teaching millennial students, the purpose of this paper is to provide a conceptual framework—namely, the concerns-based adoption model (CBAM)—to introduce mobile technologies, such as Socrative and Twitter, into the sport management classroom.

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David Shilbury

The purpose of this study was to examine the influence of seven sport management and marketing journals on sport-related research published in 20 top tier generic management and marketing journals. Ten top tier management and 10 top tier marketing journals were inventoried to ascertain the number of sport-related management and marketing manuscripts published in those journals from 1987 to 2007. Twenty-five sport management and 51 sport marketing-related manuscripts were identified in the generic journals. From these manuscripts, twelve citations to the seven sport journals were identified in the management publications and 98 citations to the seven sport journals were found in the marketing publications. Sport Marketing Quarterly (62) was the most cited sport management and marketing journal followed by the Journal of Sport Management (28). Results also identify citation frequency by year, first citations and time taken for the seven sport journals to record first citations, author citation frequency and field of author affiliation and its impact on citation patterns. Implications for sport journal focus and editorial policies are discussed as well as the impact of citations in the generic marketing journals compared with the generic management journals.

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Paul M. Pedersen