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Mathieu Winand, Matthew Belot, Sebastian Merten and Dimitrios Kolyperas

Olympic and Paralympic Games. They suggested that Twitter is a way for sponsors to engage in dialogue with their target audience while also developing close relationships with that audience. This is the overall benefit of adopting an RM strategy, as it is crucial for organizations to be able to retain

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Kristoffer Henriksen, Louise Kamuk Storm, Natalia Stambulova, Nicklas Pyrdol and Carsten Hvid Larsen

.1123/tsp.23.2.271 10.1123/tsp.23.2.271 Williams , D.E. , & Andersen , M.B. ( 2012 ). Identity, wearing many hats, and boundary blurring: The mindful psychologist on the way to the Olympic and Paralympic Games . Sport Psychology in Action, 3 , 139 – 152 . doi:10.1080/21520704.2012.683090 10

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Christoph Szedlak, Matthew J. Smith, Bettina Callary and Melissa C. Day

level (i.e., Formula One, World/European Championship, Olympic/Paralympic Games, National Hockey League, and County Championship Division One) and (b) accredited by the UK Strength and Conditioning Association or a certified S&C specialist through the National Strength and Conditioning Association. This

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Adam J. Nichol, Edward T. Hall, Will Vickery and Philip R. Hayes

.01.003 10.1016/j.psychsport.2013.01.003 Cheon , S. H. , Reeve , J. , Lee , J. , & Lee , Y. ( 2015 ). Giving and receiving autonomy support in a high-stakes sport context: A field-based experiment during the 2012 London Paralympic Games . Psychology of Sport and Exercise, 19 , 59 – 69 . doi:10