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Bridget Ellen Philippa Bourke, Dane Francis Baker and Andrea Jane Braakhuis

consuming 20 (7) 6 (8) 14 (6) Don’t know how 17 (6) 3 (4) 14 (6) Other b 8 (3) 3 (4) 5 (2) a Multiple responses allowed. b Marketing/advertising concerns and information overload. Perceived Advantages Athletes were asked to describe their perceived advantages of social media as a nutrition resource in open

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Uhrich explore the effectiveness of counter ambushing. They outline three types of counter-ambushing methods through advertising: (a) humorous complaining, (b) naming and shaming, and (c) consumer education. Using a quasi-experimental research design, the authors conduct three experiments to test the

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Jennifer E. McGarry, Justin M. Evanovich, Nneka A. Arinze, Kolin Ebron and Jun Young Cho

. Jackson was anxiously awaiting the first wave of student groups coming to collaborate with her staff on planning multiple after-school sessions at the Harris Center. At the request of the university media office, she had hung their flyers throughout the neighborhood advertising the partnership with PWC

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Jan Schroeder, Franziska Erthel and Karsten Hollander

baseline within 24 hours. Methods Subjects Healthy, recreational runners were recruited by local advertising at the University of Hamburg, Germany. A total of 18 volunteers (4 females and 14 males, mean (SD): age 28.2 [4.7 y, body mass index 22.8 [1.9] kg/m 2 ) participated in the study. Information about

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Nicolas Robin, Lucette Toussaint, Guillaume R. Coudevylle, Shelly Ruart, Olivier Hue and Stephane Sinnapah

strategies of health promotion and physical activity campaigns (e.g., television, radio or newspaper advertising, seminars, workshops, and print and/or telephone interventions) are a major center of interest ( Brawley & Latimer, 2007 ; Leavy, Bull, Rosenberg, & Bauman, 2011 ), as it is assumed these

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Christos Anagnostopoulos

from big advertising campaigns and moving toward a greater focus on digital content. The audience we want to reach predominantly consumes news and media on social channels. That’s not to say that large-scale television ads won’t give you reach if you are trying to communicate a message on a large scale

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Jordan A. Carlson, J. Aaron Hipp, Jacqueline Kerr, Todd S. Horowitz and David Berrigan

-provider interactions. It did not include mobile health (mhealth) interventions where images are delivered, but not collected from participants or in their environments. Use of images from media such as advertising was excluded, but image assessment of advertisement exposure was included (e.g., sugar sweetened beverage

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Susan P. Mullane

, promotions, and advertising are highlighted, and ethical challenges in new forms of communication are featured, including current cases. Price, ticketing, and ticket sales, with emphasis on the ethical issues, are featured in Chapter 8, and the author provides a topical case dealing with ticket sales in the

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Andrew C. Billings, Melvin Lewis, Kenon A. Brown and Qingru Xu

( Voorveld & Viswanathan, 2015 ). Meanwhile, social TV is conceived as a computer-mediated interface capitalizing on the simultaneity of viewers’ multiscreening activities ( Interactive Advertising Bureau, 2015 ; Lim et al., 2015 ; Shin, 2013 ) by having two different manners of consuming the same media

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Stewart Cotterill

. There’s obviously the fact that the ECB [national governing body] advertise for their national roles, but I’ve never seen, in 7 years, six and a half years, whatever, I don’t think I’ve ever seen a county psychologist job advertised. This lack of advertising is problematic as it often leads to a lack of