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André Luiz Galvim, Isabela Martins Oliveira, Tatiane Vieira Martins, Leonardo Moreira Vieira, Natália Caroline Cerri, Natália Oiring de Castro Cezar, Renata Valle Pedroso and Grace Angélica de Oliveira Gomes

, well-being, living well, physical conditioning, and liking the advertising group. The participants heard about the program by means of flyers (33%), friends/relatives (24%), word of mouth (6%), sound-equipped car (5%), referral from health professionals (5%), poster (6%), TV/Internet (4%), seeing the

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Mark Lowes and Christopher Robillard

routines and professional practices is an understanding of advertising’s value to news organizations and their relationship with major-league sport. Key to this relationship is the concept of the audience commodity. Well established in the scholarly literature, the concept of the audience commodity posits

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Basia Belza, Christina E. Miyawaki, Peg Allen, Diane K. King, David X. Marquez, Dina L. Jones, Sarah Janicek, Dori Rosenberg and David R. Brown

importantly to some of the interviewed site managers, providing the walking programs as a community service reaped benefits by increasing the goodwill and reputation in the community thanks to positive word of mouth from walkers. “It [mall walking program] provides advertising for [the mall]…mall program

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Robert J. Lake

advertising around their grounds. Pignon ( 1997 ) wrote, While other [tournaments], because of extreme commercial pressures, have forsaken many of their ideals . . . Wimbledon remains free of any shackles of direct sponsorship; there are no court-side advertisements, or hoardings anywhere within the grounds

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Dana K. Voelker and Justine J. Reel

, practitioners such as therapists and dietitians at a treatment facility might be open to advertising for recruitment, but a survey or interview administered on-site with patients requires significant buy-in. Bonevski et al. ( 2014 ) noted some health professionals choose not to encourage study participation

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Ceyda Mumcu and Gil Fried

specifically at MLS. I was busy taking notes on what he was saying. He said that the reason a team drafts a certain player is typically obvious: to fill a need (or needs). Similarly, the reason that teams pick certain logos, colors, fonts, advertising campaigns, and promotions is the same exact reason—to fill

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Jan Wilke, Kristin Kalo, Daniel Niederer, Lutz Vogt and Winfried Banzer

healthy individuals between 13 and 87 years ( M age  = 45 [21] y, 85 males) were included after recruitment by means of personal addressing and poster advertising. Exclusion criteria comprised severe orthopedic, cardiovascular, neurological, psychiatric, or endocrine diseases, permanent drug intake or

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Thilo Kunkel, Rui Biscaia, Akiko Arai and Kwame Agyemang

consumer psychology (pp.  781 – 822 ). New York, NY : Lawrence Erlbaum . Amos , C. , Holmes , G. , & Strutton , D. ( 2008 ). Exploring the relationship between celebrity endorser effects and advertising effectiveness . International Journal of Advertising, 27 ( 2 ), 209 – 234 . doi:10

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Jan Wilke, Philipp Niemeyer, Daniel Niederer, Robert Schleip and Winfried Banzer

strategies included poster advertising and personal addressing. The following exclusion criteria were applied: acute pain or tissue inflammation; unhealed musculoskeletal injury or history of surgery at the lower limb (last 12 mo); drug intake within 48 hours prior to study initiation; pregnancy or nursing

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Matthew R. Hodler

the advertising or promotion clearly so indicates, and, provided further, that the monetary advantages inure to the benefit of FINA, USS, or an organization first approved by USS.” 63 First, swimmers could use their name, image, or performance to promote or sell goods. Second, they were allowed to