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Haylee U. Mercado and John Grady

her Zeigler Lecture, Thibault ( 2009 ) illustrated these issues in the context of sport and sport’s relationship to the global environment. Over that last decade, sport organizations have begun to put a stronger emphasis on integrating sustainable practices into their operations. For example, as early

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Ashley N. Weingartz and Stacy Warner

organizations that do not have traditional marketing resources or receive regular media coverage, social media can be a cost-effective means to communicate and build relationships with their fan base. Thus, it is clear that social media can be a cost-effective tool for non-profit sport organizations like GLL to

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Jörg Vianden and Elizabeth A. Gregg

, as well as co-construct meaning of their experiences in a group setting. Focus groups allow students to be active participants rather than being subjected to a more hierarchical or power relationship with the researchers ( Yakaboski, 2010 ). Patton ( 2002 ) determined that focus groups are primarily

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Leeann M. Lower-Hoppe, Liz A. Wanless, Sarah M. Aldridge and Daniel W. Jones

learning modalities, the authors have sought to expand their use of technology-based learning. For example, the authors have incorporated gamification in event planning exercises, utilized online collaborative documents for mock trial competition and explored customer relationship management software for

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Meg G. Hancock, Lindsey Darvin and Nefertiti A. Walker

, 2013 ; Ramaswami, Dreher, Bretz, & Wiethoff, 2010 ). Thus, when women are perceived as “content” in their administrative positions, male supervisors may be even less likely to offer opportunities for career growth with regard to challenging work tasks and the benefits of mentoring relationships

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David Pierce and James Johnson

). The development of relationships with donors is fundamental to the job of a development officer ( Gladden, Mahony, & Apostolopoulou, 2005 ), with nearly equal importance on persuading donors to give money to achieve organizational objectives (Enterprising). As might be expected, development scored

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Elizabeth A. Taylor, Matt R. Huml and Marlene A. Dixon

The relationship between employee and job can be tenuous. For some, having a job is perceived as a “necessary evil” that allows the individual to acquire basic necessities and dispensable income to pursue desired activities. On the other end of the spectrum, employees can become completely engulfed

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Damien Whitburn, Adam Karg and Paul Turner

; Wang & Zhou, 2015 ). For sport organizations, IMC plays a role in establishing and enhancing relationships to achieve goals including attracting and retaining members, and increasing participation, and has therefore been posited as a solution to problems associated with resource generation in sport

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Sarah Kelly and Michael Ireland

obtains the right to associate itself with the event ( Becker-Olsen & Simmons, 2002 ; Cornwell, Weeks, & Roy, 2005 ). Hence, sponsorship requires a contractual relationship that secures rights in addition to leveraging those rights through relevant activations, mainly through advertising. As a

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Erik L. Lachance and Milena M. Parent

constructs. For instance, Farrell et al.’s ( 1998 ) study was primarily focused on event volunteer motivation but also measured its relationship to satisfaction. By contrast, MacLean and Hamm ( 2007 ) examined commitment, motivation, and intentions to remain among sport event volunteers (for more examples