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Joyce Olushola Ogunrinde

starts Section 4 on Event Management by providing an overview of the ways tailgaters contribute to environment waste and outlining intervention strategies. Recognizing the role of tailgaters and sport-related activities on the environment, Casper and Bunds tested the air quality in tailgating areas of a

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Charles D.T. Macaulay

activity (practice or game) leads to a severe injury resulting in immediate or near-immediate death. Indirect fatalities stem from football activities that lead to a severe injury or illness resulting in death. For instance, a tackle resulting in a massive head trauma leading to death would be classified

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Minjung Kim, Brent D. Oja, Han Soo Kim and Ji-Hyoung Chin

value placed on academics over athletics ( Otto et al., 2019 ). Although academic support centers represent one form of a service provided by collegiate sport organizations, other services are a direct consequence of sport—including those that emphasize excellence via physical activities and leadership

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Melissa James

the content to their own lives. Review questions, activities, video resources, and web resources can be found at the ends of chapters to be used in- or outside of the classroom. This book is intended for undergraduate and graduate students pursuing a career in the field of sport management

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Damien Whitburn, Adam Karg and Paul Turner

& Doherty, 2009 ). Although IMC in the for profit landscape is primarily aimed at the purchaser of the product or service ( Burton & Howard, 1999 ), the nature of NPSOs dictate that promotional and communication activities need to be aimed at a wide range of stakeholders ( Hall et al., 2003 ; Worth, 2009

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T. Bettina Cornwell, Steffen Jahn, Hu Xie and Wang Suk Suh

Sponsored sports, events, and activities are social experience offerings as products but are also prized as marketing platforms because they deliver emotional engagement ( Close, Finney, Lacey, & Sneath, 2006 ; Hansen, Halling, & Christensen, 2006 ). Furthermore, passion for sport teams is

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Bastian Popp, Chris Horbel and Claas Christian Germelmann

is a crucial source of income for sport entities and one of the most rapidly growing areas of marketing activity in recent years ( Meenaghan, McLoughlin, & McCormack, 2013 ). The fulfilment of major sponsorship objectives such as increasing brand awareness and promoting a favorable brand image is

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Andrea Schlegel, Rebecca Pfitzner and Joerg Koenigstorfer

example, individuals take over streets for festivities and perform activities that they typically perform at home (e.g., celebrating, having intimate relations with others), and institutions (e.g., schools, public service providers, and banks) close their doors when the event is held. DaMatta ( 1991

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Katherine Raw, Emma Sherry and Katie Rowe

-focused objectives of growing a fan base and generating revenue (business logics)—engage with organizations and in activities guided by social values and logics, competing business values and priorities can present a complex dynamic for program management ( Hills, Walker, & Barry, 2018 ). Recently, a research focus

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communications, and more trust to the point of generating stronger social contracts concerning rules for monitoring team activities. Employing online teams may provide a basis for enhancing business and marketing education. The author concluded that online education, particularly in marketing, remains a rich