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Sophie A. Kay and Lisa R. Grimm

. Journal of Applied Psychology, 74 ( 4 ), 657 – 690 . doi: 10.1037/0021-9010.74.4.657 Kees , J. , Burton , S. , & Tangari , A.H. ( 2010 ). The impact of regulatory focus, temporal orientation, and fit on consumer responses to health-related advertising . Journal of Advertising, 39 ( 1 ), 19

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Tywan G. Martin, Jessica Wallace, Young Ik Suh, Kysha Harriell and Justin Tatman

. Neurosurgery, 54 ( 1 ) , 81 – 96 . PubMed doi:10.1227/01.NEU.0000097267.54786.54 10.1227/01.NEU.0000097267.54786.54 Peters , C. , Amato , C.H. , & Hollenbeck , C.R. ( 2007 ). An exploratory investigation of consumers’ perceptions of wireless advertising . Journal of Advertising, 36, 129 – 145

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Brody J. Ruihley, Jason Simmons, Andrew C. Billings and Rich Calabrese

. , & Broom , G. ( 2006 ). Effective public relations ( 9th ed. ). Englewood Cliffs, NJ : Prentice Hall . Delbaere , M. , McQuarrie , E.F. , & Phillips , B.J. ( 2011 ). Personification in advertising . Journal of Advertising, 40 ( 1 ), 121 – 130 . doi:10.2753/JOA0091-3367400108 10.2753/JOA

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Gwendolyn M. Weatherford, Betty A. Block and Fredrick L. Wagner

promoted and sponsored (male) and which teams and athletes (female) have limited opportunity to be promoted or sponsored in those world-wide markets. For example, when it comes to corporate sponsorships and advertising moneys, female athletes and women’s sport are far outpaced compared to males ( Fink

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Jocelyn Kernot, Lucy Lewis, Tim Olds and Carol Maher

prospectively registered with the Australian New Zealand Clinical Trial Registry (ACTRN12613000069752) and has been published elsewhere. 20 Recruitment and Randomization A variety of advertising methods (newspapers, Facebook, flyers, and a recruitment agency) were used to aid recruitment. To be eligible, women

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Emma Kavanagh, Chelsea Litchfield and Jaquelyn Osborne

. ( 2006 ). Click to connect: Netnography and tribal advertising . Journal of Advertising Research, 46, 279 – 288 . 10.2501/S0021849906060338 Kozinets , R. ( 2010 ). Netnography: Doing ethnographic research online . London, UK : Sage . Lebel , K. , & Danylchuk , K. ( 2012 ). How tweet it is

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Georgia Cervin

championships nearly exceeded income, yet competitions were the main source of revenue for the FIG. 54 Thus, the organization began an overhaul of its economic policy, modeled on the IOC’s recent history of increasing revenue through exclusive advertising rights. First, it allowed advertising on leotards. 55

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Rebecca Stanley, Rachel Jones, Christian Swann, Hayley Christian, Julie Sherring, Trevor Shilton and Anthony Okely

populations. 14 , 22 These findings are of concern as it was suggested that the parent guilt could potentially result in families not trying to adhere to the Movement Guidelines. To reduce the potential feelings of guilt, it is important that messaging and advertising associated with the Movement Guidelines

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Chris Chard, Liam McCrory and Kirsty Spence

,294 Expenses  Advertising 2,330 – –  Banking fees 257 268 174  Depreciation 29,104 24,679 23,185  Insurance on club 5,775 7,208 7,036  Directors and officers insurance 1,617 1,066 –  Office supplies and admin costs 1,801 1,993 1,454  Property tax 7,162 6,990 6,909  Repairs & maintenance—building 22,125 23

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Gashaw Abeza, Norm O’Reilly, Kyle Kashuck, Joshua Law and Alexandra Speck

basketball championship matter: A call for research on the public relations impact of athletic success . International Journal of Advertising , 35 ( 4 ), 617 – 621 . doi: 10.1080/02650487.2016.1179856 10.1080/02650487.2016.1179856 Toma , J.D. ( 2003 ). Football U. Spectator Sports in the Life of the