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Christos Anagnostopoulos

from big advertising campaigns and moving toward a greater focus on digital content. The audience we want to reach predominantly consumes news and media on social channels. That’s not to say that large-scale television ads won’t give you reach if you are trying to communicate a message on a large scale

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Lynley Ingerson, Michael L. Naraine, Nola Agha and Daniel J. Pedroza

each regional network. In the standard television business model, networks pay rights fees to sports properties to be able to broadcast their games/events. The networks then generate revenue by selling advertising during the broadcasts. The price paid by advertisers to the networks depends partially on

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Fabiana Medeiros de Almeida Silva and Aldemir Smith Menezes

other studies. 7 , 23 Indeed, there is a growing evidence of the effect of advertising of foods with high sugar content, saturated and trans fat, and sodium and beverages with low nutritional content on the food behavior of adolescents. 24 Moreover, consuming sweets, snacks, and soft drinks while

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Branden Buehler

The American sports television industry has been deeply affected by the coronavirus pandemic. Like the rest of the American television industry, for instance, sports television has had to adapt to a decline in television advertising, with many brands adjusting to economic turbulence by pulling back

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Yonghwan Chang

involved (i.e., negative publicity than positive publicity). Practical Implications The results of the current experiments provide several important practical implications. Contemporary business-to-consumer communications are increasingly complex and crowded with numerous marketing and advertising messages

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Thomas Horky, Marianna Baranovskaa, Christoph G. Grimmer, Honorata Jakubowska and Barbara Stelzner

answers; e.g., after the game) 7 Statement (short/flash interview) 8 Talk or discussion (more than two people) 9 Extra/additional show (e.g., comedy show, news show—additional format to the broadcasting of the game) 10 Trailer: advertising, promotion for channel’s program (e.g., advertising for other

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Yonghwan Chang

can easily implement IAT. Second, as the EC paradigm suggested, endorsed brands, and, more generally, any attitude objects can acquire a desired valence of feelings through simple co-occurrences with another valenced stimuli. In addition, in a manner similar to conventional advertising tactics (such

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Roger Baines

(part of the chain of advertising and brand or product endorsement that underpins the regime of capital accumulation)” ( 2005 , p. 126). Soccer stars, clubs, and governing bodies are commodities with a brand that needs to be protected. In translation, PR affects the very first decision about the method

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Brian P. McCullough, Madeleine Orr and Timothy Kellison

. doi: 10.1123/jsm.23.6.717 Banerjee , D. , Gulas , J. , & Iyer , E. ( 2013 ). Shades of green: A multidimensional analysis of environmental advertising . Journal of Advertising, 24 ( 2 ), 21 – 31 . doi: 10.1080/00913367.1995.10673473 Beatley , T. ( 1995 ). The many meanings of

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Danielle Peers, Timothy Konoval and Rebecca Marsh Naturkach

. Discourses of charity are not always as obvious as Achilles Canada, and sometimes take the form of discursive assumptions. This is evident on Athletics Canada’s website (“disciplines, para-athletics”), where the assumption is that one is not advertising to disabled people, but to their nondisabled helpers