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Jennifer E. McGarry, Justin M. Evanovich, Nneka A. Arinze, Kolin Ebron and Jun Young Cho

. Jackson was anxiously awaiting the first wave of student groups coming to collaborate with her staff on planning multiple after-school sessions at the Harris Center. At the request of the university media office, she had hung their flyers throughout the neighborhood advertising the partnership with PWC

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Katja Sonkeng

(e.g., Paris Saint-Germain F.C.), Kilcline ultimately dissects sport’s complex and multilayered role in contemporary society and the evolution of media in France. Drawing from a myriad of sport-media sources including film, television, advertising, and news articles in addition to personal memories

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Andrew C. Billings, Melvin Lewis, Kenon A. Brown and Qingru Xu

( Voorveld & Viswanathan, 2015 ). Meanwhile, social TV is conceived as a computer-mediated interface capitalizing on the simultaneity of viewers’ multiscreening activities ( Interactive Advertising Bureau, 2015 ; Lim et al., 2015 ; Shin, 2013 ) by having two different manners of consuming the same media

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Branden Buehler

The American sports television industry has been deeply affected by the coronavirus pandemic. Like the rest of the American television industry, for instance, sports television has had to adapt to a decline in television advertising, with many brands adjusting to economic turbulence by pulling back

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Lynley Ingerson, Michael L. Naraine, Nola Agha and Daniel J. Pedroza

each regional network. In the standard television business model, networks pay rights fees to sports properties to be able to broadcast their games/events. The networks then generate revenue by selling advertising during the broadcasts. The price paid by advertisers to the networks depends partially on

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Fabiana Medeiros de Almeida Silva and Aldemir Smith Menezes

other studies. 7 , 23 Indeed, there is a growing evidence of the effect of advertising of foods with high sugar content, saturated and trans fat, and sodium and beverages with low nutritional content on the food behavior of adolescents. 24 Moreover, consuming sweets, snacks, and soft drinks while

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Yonghwan Chang

involved (i.e., negative publicity than positive publicity). Practical Implications The results of the current experiments provide several important practical implications. Contemporary business-to-consumer communications are increasingly complex and crowded with numerous marketing and advertising messages

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Yonghwan Chang

can easily implement IAT. Second, as the EC paradigm suggested, endorsed brands, and, more generally, any attitude objects can acquire a desired valence of feelings through simple co-occurrences with another valenced stimuli. In addition, in a manner similar to conventional advertising tactics (such

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Thomas Horky, Marianna Baranovskaa, Christoph G. Grimmer, Honorata Jakubowska and Barbara Stelzner

answers; e.g., after the game) 7 Statement (short/flash interview) 8 Talk or discussion (more than two people) 9 Extra/additional show (e.g., comedy show, news show—additional format to the broadcasting of the game) 10 Trailer: advertising, promotion for channel’s program (e.g., advertising for other

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Roger Baines

(part of the chain of advertising and brand or product endorsement that underpins the regime of capital accumulation)” ( 2005 , p. 126). Soccer stars, clubs, and governing bodies are commodities with a brand that needs to be protected. In translation, PR affects the very first decision about the method