Search Results

You are looking at 121 - 130 of 228 items for :

  • "sport communication" x
Clear All
Restricted access

Travis R. Bell and Karen L. Hartman

, and outlet. Sport communication scholars have used LIWC to examine reader responses to a newspaper op-ed ( Bell & Sanderson, 2016 ) and how sports teams and apparel companies use social media to promote values and emotion in branding ( Lee & Kahle, 2016 ). An additional round of qualitative

Restricted access

Melvin Lewis, Kenon A. Brown, Samuel D. Hakim, Andrew C. Billings and Carla H. Blakey

leagues . International Journal of Sport Communication, 11 ( 3 ), 389 – 413 . doi:10.1123/ijsc.2018-0013 10.1123/ijsc.2018-0013 Achen , R.M. , Ryerson , K. , & Clavio , G. ( 2017 ). What customers want: Defining engagement on social media in sport . Global Sport Business Journal, 5 ( 3 ), 1

Restricted access

Joseph H. Moore

retain more than those who observe for diversion. The same could be true for those who read news in a print form or those who follow news on Twitter. Uses-and-gratification theory has been used frequently in the study of sport communication. Filo, Lock, and Karg ( 2014 ) reviewed social media research as

Restricted access

Dustin A. Hahn, Matthew S. VanDyke and R. Glenn Cummins

& Bennett, 2011 ). Despite the long-standing interest in sport statistics, sport communication scholars have failed to explore them in great detail. Although the content, structure, and subjects of mediated sport have been examined in a variety of studies ( Lavelle, 2010 ; Morris & Nydahl, 1983 ; Sullivan

Open access

Brody J. Ruihley and Bo Li

special issue of the International Journal of Sport Communication carried a bit of uncertainty as we, the coeditors of this issue, asked scholars to contribute scholarly commentaries and analyses of an unfortunate, life-altering pandemic. We were uncertain about the type of response or interest that

Restricted access

Emily Stadder and Michael L. Naraine

, M. , Burch , L.M. , Frederick , E.L. , Clavio , G. , & Walsh , P. ( 2012 ). #WorldSeries: An empirical examination of a Twitter hashtag during a major sporting event . International Journal of Sport Communication, 5, 435 – 453 . doi:10.1123/ijsc.5.4.435 10.1123/ijsc.5.4.435 Cha , M

Restricted access

Mark E. Moore

environmental conditions, sport management and sport communication professionals must possess a working knowledge of fiscal management. This fourth edition of Financing Sport provides a thorough and insightful overview of the financial management of the sport enterprise. This textbook equips sport

Restricted access

Khalid Ballouli

well suited for undergraduate and graduate courses on sport sociology, sport communication, and sport media, and may be an excellent resource for academics in sport management who require a synopsis of current trends in sport globalization. However, the book is limited in perspective and analysis

Restricted access

Lauren McCoy

the aftermath of the Jerry Sandusky child-abuse scandal using the history of the Pennsylvania State University (Penn State). The specific nature of this book does not make it an ideal fit as a primary reading in a sport management or sport communication course. It works best for casual reading but

Restricted access

Jason W. Lee

with social media, including communication strategies, relationship building, and effective brand management. Individuals teaching subjects such as sport communication and sport marketing can greatly benefit from this, as can their students. Industry professionals can also learn a great deal from the