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Katherine Raw, Emma Sherry and Katie Rowe

-focused objectives of growing a fan base and generating revenue (business logics)—engage with organizations and in activities guided by social values and logics, competing business values and priorities can present a complex dynamic for program management ( Hills, Walker, & Barry, 2018 ). Recently, a research focus

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communications, and more trust to the point of generating stronger social contracts concerning rules for monitoring team activities. Employing online teams may provide a basis for enhancing business and marketing education. The author concluded that online education, particularly in marketing, remains a rich

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Jeffrey D. James

opportunities for students to complete course work in a core or base discipline (e.g., Marketing, Communication, Finance, Higher Education, Management) and also to complete elective work. Perhaps most importantly, we also expanded the breadth of training for scholarly activity. Training for Scholarly Activity

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Jerred Junqi Wang

-class males and a few female pioneers. Yet, at this stage, bicycling was still a rather exclusive sport activity. As Turpin states, the fundamental force behind the golden age was the call for sport participation and multifaceted physicality, both of which the bicycle industry promoted through marketing

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Ari Kim

/or the viable-system model to observe organizational structure at sport organizations. Specifically, Chapter 6 gives an example of the Olympic Committee in Papua New Guinea that can be used as a class activity to broaden students’ international perspectives. Chapters 8 and 9 are also informative reading

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Mohsen Behnam, Mikihiro Sato, Bradley J. Baker, Vahid Delshab and Mathieu Winand

’ ideas for developing novel services and ask customers about activities of interest and service quality Ideas and suggestions from customers supporting development of novel services; information from customers regarding interests and reviews of existing service delivery In general, sports organizations

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Pamela Wicker, Sören Dallmeyer and Christoph Breuer

) has defined athlete well-being as a key priority area, suggesting that “a successful high-performance culture includes athletes finding the right balance between well-being, engagement in activities outside of training and competition and the requirements of elite sport” ( Australian Institute of

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Emily M. Newell

, others such as engaging millennial fans in professional sport leagues, attracting younger audiences for specific sports, and activity trends in college recreational sport have more direct impact on marketing, events, media, and other managerial concerns as opposed to governance and policy. Yes, the

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Eric W. MacIntosh and Popi Sotiriadou

opening ceremony, social and cultural activities in and outside the athlete village, and other items pertaining to their health, welfare, and competitive performance needs ( MacIntosh & Nicol, 2012 ). As the athletes become familiar with the service environment offered at major multisport events, they

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Wonseok Jang, Yong Jae Ko, Daniel L. Wann and Daehwan Kim

), interest in an activity ( Nix, Ryan, Manly, & Deci, 1999 ), and happiness ( Akin, 2012 ). Based on self-determination theory (SDT; Deci & Ryan, 2000 ), the current study proposed that sport spectators may increase their energy (i.e., vitality) by engaging in sport spectating behavior depending on their