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Dimitrios Poulimeneas, Maria I. Maraki, Eleni Karfopoulou, Yannis Koutras, Stavrie Chrysostomou, Costas A. Anastasiou, Stavros A. Kavouras and Mary Yannakoulia

Design and Population The MedWeight study is a registry of weight loss maintainers and regainers, aiming to investigate lifestyle factors and behaviors that contribute to weight loss maintenance. We recruited participants through local and media advertising, using the study’s website ( http

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Ray Gamache

logic. Finally, as the ubiquity of technology sends us deeper into an interactive mediascape whose circuitry of entertainment, advertising, and surveillance relies on affect as part of its infrastructure, the author considers replay as sport media’s latest attempt to maintain the integrity of the game

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James Dimmock, David Simich, Timothy Budden, Leslie Podlog, Mark Beauchamp and Ben Jackson

completing it, we expected to observe a contrast effect (i.e., a negative reaction to the exercise class) for those individuals who received the advertisement. This contrast effect was expected to be most pronounced for those in the advertising condition who also experienced realistically controlling (as

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Yong Jae Ko, Yonghwan Chang, Wonseok Jang, Michael Sagas and John Otto Spengler

marketing (e.g.,  Chang & Wildt, 1994 ) and advertising literature (e.g.,  Li, Daugherty, & Biocca, 2002 ). Therefore, our final hypotheses are as follows: H3a: Sport spectating involvement is positively associated with sport spectating intentions. H3b: Sport spectating involvement is positively associated

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Rebecca M. Achen, John Kaczorowski, Trisha Horsmann and Alanda Ketzler

Online social-network sites represent a prevalent source of information and have changed the tools and strategies organizations use to communicate ( Mangold & Faulds, 2009 ). These sites are ideal marketing channels and can be used for advertising, disseminating content, building a brand

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Liam Kennedy, Derek Silva, Madelaine Coelho and William Cipolli III

built” ( RJohnCDriedger, 2018 ). Twitter was also used as a repository for advertising the numerous ceremonies and vigils held in hockey rinks across North America following the crash. NHL arenas located in cities across Canada and the United States held moments of silence following the crash ( Ligeti

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Mathieu Winand, Matthew Belot, Sebastian Merten and Dimitrios Kolyperas

advertising or promotion of the teams, games, competitions, special events, live league games but also international games all around the world, upcoming league, domestic cup, Champions league from different continents, and international games “#BallondOr: @Cristiano, Messi or @Manuel_Neuer? We’ll find out in

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Sada Reed and Guy Harrison

( Garrison & Sabljack, 1985 ). This low regard partially stemmed from sport journalism’s intersecting interests with the teams and leagues it covers. Sport’s popularity is due to the attention given to it by mass media, and media are able to generate enormous sales in both circulation and advertising based

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Neng Wan, Ming Wen, Jessie X. Fan, O. Fahina Tavake-Pasi, Sara McCormick, Kirsten Elliott and Emily Nicolosi

campaign advertising in select communities have an effect on awareness, attitudes, and physical activity? Am J Prev Med . 2008 ; 34 ( 6 ): S257 – 266 . PubMed doi:10.1016/j.amepre.2008.03.005 10.1016/j.amepre.2008.03.005 18471606 17. Bort-Roig J , Gilson ND , Puig-Ribera A , Contreras RS

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Stephanie G. Kerrigan, Evan M. Forman, Mitesh Patel, Dave Williams, Fengqing Zhang, Ross D. Crosby and Meghan L. Butryn

effects. Feasibility and Acceptability Over the course of 4 months of active recruitment, 96 individuals responded to advertising with interest in the program. Of the 62 who were able to be contacted, 46 were local and 16 were remote (remote enrollment was added during the final month of recruitment). Of