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Danielle Peers, Timothy Konoval and Rebecca Marsh Naturkach

. Discourses of charity are not always as obvious as Achilles Canada, and sometimes take the form of discursive assumptions. This is evident on Athletics Canada’s website (“disciplines, para-athletics”), where the assumption is that one is not advertising to disabled people, but to their nondisabled helpers

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Wonseok Jang, Yong Jae Ko, Daniel L. Wann and Daehwan Kim

recognition and brand attitudes following exposure to subtle versus blatant product placements in television programs . Journal of Advertising, 41 ( 2 ), 55 – 66 . doi: 10.2753/JOA0091-3367410204 Gino , F. , Schweitzer , M.E. , Mead , N.L. , & Ariely , D. ( 2011 ). Unable to resist temptation

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Aysha M. Thomas, Kayleigh M. Beaudry, Kimbereley L. Gammage, Panagiota Klentrou and Andrea R. Josse

, employment hours, homework, class schedule, income, lack of advertising, available free time, and overcrowded facilities were significant barriers to PA involvement ( P  < .05), producing small to medium (ie, class sizes, homework, and overcrowded facilities) effect sizes. Table 7 Factors Affecting

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André Luiz Galvim, Isabela Martins Oliveira, Tatiane Vieira Martins, Leonardo Moreira Vieira, Natália Caroline Cerri, Natália Oiring de Castro Cezar, Renata Valle Pedroso and Grace Angélica de Oliveira Gomes

, well-being, living well, physical conditioning, and liking the advertising group. The participants heard about the program by means of flyers (33%), friends/relatives (24%), word of mouth (6%), sound-equipped car (5%), referral from health professionals (5%), poster (6%), TV/Internet (4%), seeing the

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Mark Lowes and Christopher Robillard

routines and professional practices is an understanding of advertising’s value to news organizations and their relationship with major-league sport. Key to this relationship is the concept of the audience commodity. Well established in the scholarly literature, the concept of the audience commodity posits

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Ceyda Mumcu and Gil Fried

specifically at MLS. I was busy taking notes on what he was saying. He said that the reason a team drafts a certain player is typically obvious: to fill a need (or needs). Similarly, the reason that teams pick certain logos, colors, fonts, advertising campaigns, and promotions is the same exact reason—to fill

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Basia Belza, Christina E. Miyawaki, Peg Allen, Diane K. King, David X. Marquez, Dina L. Jones, Sarah Janicek, Dori Rosenberg and David R. Brown

importantly to some of the interviewed site managers, providing the walking programs as a community service reaped benefits by increasing the goodwill and reputation in the community thanks to positive word of mouth from walkers. “It [mall walking program] provides advertising for [the mall]…mall program

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James Bingaman

portals . Media, Culture & Society, 41 ( 7 ), 975 – 994 . doi:10.1177/0163443719857623 10.1177/0163443719857623 Kim , K. , & Cheong , Y . ( 2011 ). The effects of athlete-endorsed advertising: The moderating role of the athlete–audience ethnicity match . Journal of Sport Management, 25 ( 2

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Dana K. Voelker and Justine J. Reel

, practitioners such as therapists and dietitians at a treatment facility might be open to advertising for recruitment, but a survey or interview administered on-site with patients requires significant buy-in. Bonevski et al. ( 2014 ) noted some health professionals choose not to encourage study participation

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Robert J. Lake

advertising around their grounds. Pignon ( 1997 ) wrote, While other [tournaments], because of extreme commercial pressures, have forsaken many of their ideals . . . Wimbledon remains free of any shackles of direct sponsorship; there are no court-side advertisements, or hoardings anywhere within the grounds