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Chih-Hsiang Yang and David E. Conroy

they had any mobility limitations or contraindications for regular light physical activity. The Pennsylvania State University Institutional Review Board approved the study protocol and all advertising materials. Figure 1 —CONSORT flow diagram of mindful walking program. Over 6 weeks of advertising

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Wonseok Jang, Yong Jae Ko, Daniel L. Wann and Daehwan Kim

recognition and brand attitudes following exposure to subtle versus blatant product placements in television programs . Journal of Advertising, 41 ( 2 ), 55 – 66 . doi: 10.2753/JOA0091-3367410204 Gino , F. , Schweitzer , M.E. , Mead , N.L. , & Ariely , D. ( 2011 ). Unable to resist temptation

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Aysha M. Thomas, Kayleigh M. Beaudry, Kimbereley L. Gammage, Panagiota Klentrou and Andrea R. Josse

, employment hours, homework, class schedule, income, lack of advertising, available free time, and overcrowded facilities were significant barriers to PA involvement ( P  < .05), producing small to medium (ie, class sizes, homework, and overcrowded facilities) effect sizes. Table 7 Factors Affecting

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André Luiz Galvim, Isabela Martins Oliveira, Tatiane Vieira Martins, Leonardo Moreira Vieira, Natália Caroline Cerri, Natália Oiring de Castro Cezar, Renata Valle Pedroso and Grace Angélica de Oliveira Gomes

, well-being, living well, physical conditioning, and liking the advertising group. The participants heard about the program by means of flyers (33%), friends/relatives (24%), word of mouth (6%), sound-equipped car (5%), referral from health professionals (5%), poster (6%), TV/Internet (4%), seeing the

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Mark Lowes and Christopher Robillard

routines and professional practices is an understanding of advertising’s value to news organizations and their relationship with major-league sport. Key to this relationship is the concept of the audience commodity. Well established in the scholarly literature, the concept of the audience commodity posits

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Dana K. Voelker and Justine J. Reel

, practitioners such as therapists and dietitians at a treatment facility might be open to advertising for recruitment, but a survey or interview administered on-site with patients requires significant buy-in. Bonevski et al. ( 2014 ) noted some health professionals choose not to encourage study participation

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Sungwook Son, Antonio S. Williams and Yoon Heo

, and Heo : You have mentioned that your duties include promotion of both the team and players. Are you also in charge of promoting players? Heo : Player-related PR includes advertising our players. It covers various promotional activities, from developing a new star player to promoting individual

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Jan Wilke, Philipp Niemeyer, Daniel Niederer, Robert Schleip and Winfried Banzer

strategies included poster advertising and personal addressing. The following exclusion criteria were applied: acute pain or tissue inflammation; unhealed musculoskeletal injury or history of surgery at the lower limb (last 12 mo); drug intake within 48 hours prior to study initiation; pregnancy or nursing

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Basia Belza, Christina E. Miyawaki, Peg Allen, Diane K. King, David X. Marquez, Dina L. Jones, Sarah Janicek, Dori Rosenberg and David R. Brown

importantly to some of the interviewed site managers, providing the walking programs as a community service reaped benefits by increasing the goodwill and reputation in the community thanks to positive word of mouth from walkers. “It [mall walking program] provides advertising for [the mall]…mall program

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Ceyda Mumcu and Gil Fried

specifically at MLS. I was busy taking notes on what he was saying. He said that the reason a team drafts a certain player is typically obvious: to fill a need (or needs). Similarly, the reason that teams pick certain logos, colors, fonts, advertising campaigns, and promotions is the same exact reason—to fill