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Sophie A. Kay and Lisa R. Grimm

. Journal of Applied Psychology, 74 ( 4 ), 657 – 690 . doi: 10.1037/0021-9010.74.4.657 Kees , J. , Burton , S. , & Tangari , A.H. ( 2010 ). The impact of regulatory focus, temporal orientation, and fit on consumer responses to health-related advertising . Journal of Advertising, 39 ( 1 ), 19

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Gwendolyn M. Weatherford, Betty A. Block and Fredrick L. Wagner

promoted and sponsored (male) and which teams and athletes (female) have limited opportunity to be promoted or sponsored in those world-wide markets. For example, when it comes to corporate sponsorships and advertising moneys, female athletes and women’s sport are far outpaced compared to males ( Fink

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Jocelyn Kernot, Lucy Lewis, Tim Olds and Carol Maher

prospectively registered with the Australian New Zealand Clinical Trial Registry (ACTRN12613000069752) and has been published elsewhere. 20 Recruitment and Randomization A variety of advertising methods (newspapers, Facebook, flyers, and a recruitment agency) were used to aid recruitment. To be eligible, women

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Matthew R. Hodler

the advertising or promotion clearly so indicates, and, provided further, that the monetary advantages inure to the benefit of FINA, USS, or an organization first approved by USS.” 63 First, swimmers could use their name, image, or performance to promote or sell goods. Second, they were allowed to

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MacIntosh Ross and Kevin B. Wamsley

publicized contests on the shores of Lake Erie, Canada’s young government passed “An Act Respecting Prizefighting” in 1881, criminalizing a wide array of associated actions including the following: challenging someone to a prizefight; advertising a prizefighting; training for a prizefight; and attending a

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Emma Kavanagh, Chelsea Litchfield and Jaquelyn Osborne

. ( 2006 ). Click to connect: Netnography and tribal advertising . Journal of Advertising Research, 46, 279 – 288 . 10.2501/S0021849906060338 Kozinets , R. ( 2010 ). Netnography: Doing ethnographic research online . London, UK : Sage . Lebel , K. , & Danylchuk , K. ( 2012 ). How tweet it is

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Georgia Cervin

championships nearly exceeded income, yet competitions were the main source of revenue for the FIG. 54 Thus, the organization began an overhaul of its economic policy, modeled on the IOC’s recent history of increasing revenue through exclusive advertising rights. First, it allowed advertising on leotards. 55

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Brody J. Ruihley, Jason Simmons, Andrew C. Billings and Rich Calabrese

. , & Broom , G. ( 2006 ). Effective public relations ( 9th ed. ). Englewood Cliffs, NJ : Prentice Hall . Delbaere , M. , McQuarrie , E.F. , & Phillips , B.J. ( 2011 ). Personification in advertising . Journal of Advertising, 40 ( 1 ), 121 – 130 . doi:10.2753/JOA0091-3367400108 10.2753/JOA

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Gashaw Abeza, Norm O’Reilly, Kyle Kashuck, Joshua Law and Alexandra Speck

basketball championship matter: A call for research on the public relations impact of athletic success . International Journal of Advertising , 35 ( 4 ), 617 – 621 . doi: 10.1080/02650487.2016.1179856 10.1080/02650487.2016.1179856 Toma , J.D. ( 2003 ). Football U. Spectator Sports in the Life of the

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Dimitrios Poulimeneas, Maria I. Maraki, Eleni Karfopoulou, Yannis Koutras, Stavrie Chrysostomou, Costas A. Anastasiou, Stavros A. Kavouras and Mary Yannakoulia

Design and Population The MedWeight study is a registry of weight loss maintainers and regainers, aiming to investigate lifestyle factors and behaviors that contribute to weight loss maintenance. We recruited participants through local and media advertising, using the study’s website ( http