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Xiaochen Zhou, Daniel C. Funk, Lu Lu and Thilo Kunkel

.E. ( 2006 ). The effects of gender on processing advertising and product trial information . Marketing Letters, 17 ( 1 ), 5 – 16 . doi: 10.1007/s11002-006-3545-8 Kwon , H.H. , Trail , G. , & James , J.D. ( 2007 ). The mediating role of perceived value: Team identification and purchase intention

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Ceyda Mumcu and Gil Fried

specifically at MLS. I was busy taking notes on what he was saying. He said that the reason a team drafts a certain player is typically obvious: to fill a need (or needs). Similarly, the reason that teams pick certain logos, colors, fonts, advertising campaigns, and promotions is the same exact reason—to fill

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Sungwook Son, Antonio S. Williams and Yoon Heo

, and Heo : You have mentioned that your duties include promotion of both the team and players. Are you also in charge of promoting players? Heo : Player-related PR includes advertising our players. It covers various promotional activities, from developing a new star player to promoting individual

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Dana K. Voelker and Justine J. Reel

, practitioners such as therapists and dietitians at a treatment facility might be open to advertising for recruitment, but a survey or interview administered on-site with patients requires significant buy-in. Bonevski et al. ( 2014 ) noted some health professionals choose not to encourage study participation

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Thilo Kunkel, Rui Biscaia, Akiko Arai and Kwame Agyemang

consumer psychology (pp.  781 – 822 ). New York, NY : Lawrence Erlbaum . Amos , C. , Holmes , G. , & Strutton , D. ( 2008 ). Exploring the relationship between celebrity endorser effects and advertising effectiveness . International Journal of Advertising, 27 ( 2 ), 209 – 234 . doi:10

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Jan Wilke, Philipp Niemeyer, Daniel Niederer, Robert Schleip and Winfried Banzer

strategies included poster advertising and personal addressing. The following exclusion criteria were applied: acute pain or tissue inflammation; unhealed musculoskeletal injury or history of surgery at the lower limb (last 12 mo); drug intake within 48 hours prior to study initiation; pregnancy or nursing

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James Bingaman

portals . Media, Culture & Society, 41 ( 7 ), 975 – 994 . doi:10.1177/0163443719857623 10.1177/0163443719857623 Kim , K. , & Cheong , Y . ( 2011 ). The effects of athlete-endorsed advertising: The moderating role of the athlete–audience ethnicity match . Journal of Sport Management, 25 ( 2

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Sophie A. Kay and Lisa R. Grimm

. Journal of Applied Psychology, 74 ( 4 ), 657 – 690 . doi: 10.1037/0021-9010.74.4.657 Kees , J. , Burton , S. , & Tangari , A.H. ( 2010 ). The impact of regulatory focus, temporal orientation, and fit on consumer responses to health-related advertising . Journal of Advertising, 39 ( 1 ), 19

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Matthew R. Hodler

the advertising or promotion clearly so indicates, and, provided further, that the monetary advantages inure to the benefit of FINA, USS, or an organization first approved by USS.” 63 First, swimmers could use their name, image, or performance to promote or sell goods. Second, they were allowed to

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Matthew Hodler and Callie Batts Maddox

including the marketing of products in advertising and also in sport. ( Toglia & Harris, 2014 , p. 314) The timing of Miami’s acquisition of the Redsk*ns nickname (1928/1929) and the changing of it (1996/1997) is in line with broader historical moments of Native American imagery usage. In other words, Miami