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Thilo Kunkel, Rui Biscaia, Akiko Arai and Kwame Agyemang

consumer psychology (pp.  781 – 822 ). New York, NY : Lawrence Erlbaum . Amos , C. , Holmes , G. , & Strutton , D. ( 2008 ). Exploring the relationship between celebrity endorser effects and advertising effectiveness . International Journal of Advertising, 27 ( 2 ), 209 – 234 . doi:10

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Dana K. Voelker and Justine J. Reel

, practitioners such as therapists and dietitians at a treatment facility might be open to advertising for recruitment, but a survey or interview administered on-site with patients requires significant buy-in. Bonevski et al. ( 2014 ) noted some health professionals choose not to encourage study participation

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Basia Belza, Christina E. Miyawaki, Peg Allen, Diane K. King, David X. Marquez, Dina L. Jones, Sarah Janicek, Dori Rosenberg and David R. Brown

importantly to some of the interviewed site managers, providing the walking programs as a community service reaped benefits by increasing the goodwill and reputation in the community thanks to positive word of mouth from walkers. “It [mall walking program] provides advertising for [the mall]…mall program

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Jan Wilke, Philipp Niemeyer, Daniel Niederer, Robert Schleip and Winfried Banzer

strategies included poster advertising and personal addressing. The following exclusion criteria were applied: acute pain or tissue inflammation; unhealed musculoskeletal injury or history of surgery at the lower limb (last 12 mo); drug intake within 48 hours prior to study initiation; pregnancy or nursing

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James Bingaman

portals . Media, Culture & Society, 41 ( 7 ), 975 – 994 . doi:10.1177/0163443719857623 10.1177/0163443719857623 Kim , K. , & Cheong , Y . ( 2011 ). The effects of athlete-endorsed advertising: The moderating role of the athlete–audience ethnicity match . Journal of Sport Management, 25 ( 2

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Sophie A. Kay and Lisa R. Grimm

. Journal of Applied Psychology, 74 ( 4 ), 657 – 690 . doi: 10.1037/0021-9010.74.4.657 Kees , J. , Burton , S. , & Tangari , A.H. ( 2010 ). The impact of regulatory focus, temporal orientation, and fit on consumer responses to health-related advertising . Journal of Advertising, 39 ( 1 ), 19

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Gwendolyn M. Weatherford, Betty A. Block and Fredrick L. Wagner

promoted and sponsored (male) and which teams and athletes (female) have limited opportunity to be promoted or sponsored in those world-wide markets. For example, when it comes to corporate sponsorships and advertising moneys, female athletes and women’s sport are far outpaced compared to males ( Fink

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Jocelyn Kernot, Lucy Lewis, Tim Olds and Carol Maher

prospectively registered with the Australian New Zealand Clinical Trial Registry (ACTRN12613000069752) and has been published elsewhere. 20 Recruitment and Randomization A variety of advertising methods (newspapers, Facebook, flyers, and a recruitment agency) were used to aid recruitment. To be eligible, women

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Richard Shusterman

superficial and devoid of the spiritual and who especially denounce aesthetic interest in the body as promoting society’s oppressive domination by stereotypes of youthful beauty that serve the advertising industry’s goal of making us dissatisfied with our bodily appearance so that we will uncritically buy

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Matthew R. Hodler

the advertising or promotion clearly so indicates, and, provided further, that the monetary advantages inure to the benefit of FINA, USS, or an organization first approved by USS.” 63 First, swimmers could use their name, image, or performance to promote or sell goods. Second, they were allowed to