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Gina Daddario and Brian J. Wigley

This study examines the discourse associated with the membership policies at Shoal Creek and Augusta National Golf Clubs. Get-away havens for wealthy White males, these clubs became contested terrains when each was scheduled to host a major golf event: the 1990 PGA Championship at Shoal Creek and the 2003 Masters Tournament at Augusta National. At the time of the events in this study, Shoal Creek had a Whites-only membership policy and Augusta National a male-only policy, which it maintains today. Controversy ensued when the chairs of each club made disparaging comments to the press about these excluded groups. Two parallel areas were considered in our comparative analysis: how the commercial sponsors responded to the controversies, and how the club chairs and their supporters used the rhetorical strategy of apologia to defend themselves and restore the public image of golf. Our analysis reveals the differences in how the cultural constructs of race and gender were negotiated in each case.

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Robert W. Christina, Jamie V. Barresi and Paul Shaffner

This study was undertaken to determine if response selection accuracy could be improved without sacrificing a football linebacker’s response selection speed by practicing his response selection skills in relation to various offensive plays that were seen via a videotape from a viewing angle similar to what he would see in a game. The task required the linebacker to respond to the cues of the tight end and backfield play by manipulating a joystick as accurately and quickly as possible. The data revealed that there was an improvement in response selection accuracy without sacrificing response selection speed. This finding was interpreted as evidence that training using a video-tape that displays a view of plays that is similar to what is seen in a game situation can be an effective method for improving the perceptual skills needed for response selection accuracy by a linebacker in a laboratory setting.

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Brenda Jo Light Bredemeier

The purpose of this study was to investigate the relationship between children's moral reasoning and their assertive, aggressive, and submissive action tendencies in sport and daily life contexts. The 106 fourth- through seventh-grade children were asked to reason about hypothetical sport and daily life moral dilemmas and to respond to two behaviorally validated, self-report instruments designed to assess action tendencies in sport and daily life conflict situations. Multiple regression analyses indicated that moral reasoning scores were predictive of action tendencies, with reasoning positively related to assertion and negatively related to aggression. Results were interpreted in light of a congruence between Haan's (1978) descriptions of moral levels and the moral implications of the action tendencies under consideration. Gender and school-level differences in action tendencies were also noted; no gender or school-level differences in moral reasoning were found.

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Symeon Vlachopoulos, Stuart Biddle and Kenneth Fox

This study examined how achievement goal orientations, perceived sport competence, perceptions of success, and perceived outcome attributions affect children’s exercise-induced feeling states following physical exercise. The construct validity of the Exercise-Induced Feeling Inventory and a modification of the Causal Dimension Scale II for children was also investigated. Children (N = 304) responded to measures on the above scales. Task orientation, perceived success, and an ego orientation, combined with high perceptions of sport competence, were positive predictors of states of positive engagement, revitalization, and tranquillity; only task orientation was a negative predictor of physical exhaustion. The locus of causality dimension appeared to mediate the impact of perceptions of success on positive engagement, but with a negligible effect. The results were consistent with previous findings highlighting the motivational advantage of adopting a task orientation in physical achievement situations and demonstrated the role of task orientation as a determinant of affect in exercise testing in children.

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Niilo Koettinen and Heikki Lyytinen

Preshot brain slow potential (SP) shifts from frontal, central, centro-lateral, and occipital areas were recorded for 12 national-caliber sharpshooters during rifle-shooting performance. The aim of the study was to examine the intra-and intersubject variation in these SP profiles and to compare the superior performance to the poor performance. The results revealed that each shooter responded with one main SP profile in both performance categories. The other profiles represented outliers rather than substantial variation. The main profiles differed from subject to subject, presumably indicating several shooting styles. Finally, the main profiles related to high and low score shots could be differentiated, but this differentiation varied from subject to subject. The results were interpreted as showing that a shooter tends systematically to carry through a learned performance pattern, which is reflected in the main SP profile of the superior shots. If the shooter fails to follow this pattern, the shot is preceded by different SP changes.

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Timothy J.L. Chandler and Alan D. Goldberg

The purpose of this study was to assess the perceived importance (salience) of the role-identity of scholar-athlete to high school students. A total of 1,255 students responded to a questionnaire entitled “A Survey of School Climates.” Males perceived obtaining high grades and achieving athletic success—the academic All-American—as most important, while females perceived getting high grades and being a member of the leading group as their most salient role-identities. The results of this study also suggest several potential sources for adolescent role conflict as well as a research methodology for examining the relationship between the adolescent value structure and indices of academic achievement, personal development, and psychological stress.

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Joon-Ho Kang, Richard P. Bagozzi and Jawang Oh

Although emotion has occasionally been examined as a dependent variable or outcome of physical activity involvement, it rarely has been studied as an antecedent. This study examines the role of emotion in decision-making processes for participant sport consumption. A structural model is proposed to integrate emotions with self-image congruency and attitudes as antecedents of the decision to initiate physical activity in the consumption context. Context effects were investigated by two scenarios: (1) joining a private health club and (2) skiing in an indoor ski resort. A total of 199 persons responded, and structural equation models were examined. The results indicate that emotion mediates the influence of attitudes and self-image congruency on the decision to join the club and resort. The pattern of the relationships among utilitarian, self-based, and emotive evaluations depends on the sport consumption context. Discussion of theoretical and practical issues is presented and directions for future research are suggested.

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Linda M. Petlichkoff

This study examined group differences among interscholastic sport participants (Le., starters, nonstarters, and survivors) on several psychological constructs. Specifically, achievement goal orientations, perceived ability, and costs/benefits of involvement were examined over the course of an interscholastic sport season. Athletes (N=249) responded to an Interscholastic Sport Questionnaire on three occasions during the season. The results from a doubly multivariate repeated-measures MANOVA revealed a significant Player Status × Time of Assessment interaction. Follow-up analyses for player status differences indicated that perceived ability contributed substantially to group differences. Specifically, starters rated their perceived ability higher than survivors at all three assessments, and higher than nonstarters at the initial assessment. For the time-of-season differences, only survivors differed significantly across the three assessments on the mastery and ability goal orientations, and level of satisfaction. Results indicated that the end-of-season assessments for survivors were lower on each measure than at both the tryout and prior-to-competition assessments.

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Ronald E. McCarville, Christopher M. Flood and Tabatha A. Froats

Sponsorship has become a major source of funding for special and on-going sporting events. However, sponsors may question return on their investment in such events. Managers may find that potential sponsors are reluctant to invest in sporting activities as a result. This paper addresses the issue of return on investment by monitoring reaction to a sponsor's promotional efforts in an experimental setting. In the context offered by a hypothetical nonprofit sporting event, participants were randomly assigned to groups who received (a) basic information about the sponsor, (b) discount coupons offered by the sponsor, and (c) trial samples of the sponsor's product (pizza). Those who received the product trial responded most positively to the sponsorship message. They rated the sponsor's product in more positive terms and were more likely to intend to purchase that product within the next month. Conversely, promotions that presented only logos, sponsor's telephone numbers, slogans or coupons generally failed to alter perceptions of the product or sponsor.

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Kerrie J. Kauer and Vikki Krane

Edited by Lavon Williams

This investigation, framed in feminist and social identity perspectives, examined female athletes’ interpretations and reactions to the stereotypes ascribed to women in sport. Interviews with 15 female collegiate athletes revealed that the primary stereotypes directed at them were that they were lesbian and masculine. These stereotypes seemed to emanate from the athletes’ lack of conformity to hegemonic femininity (Choi, 1998; Krane, 2001a). Initially, the athletes responded to being typecast with anger and they used social mobility strategies (e.g., distancing from an athletic identity, performing femininity) to avoid negative perceptions. Both heterosexual and lesbian/bisexual athletes coped with being stereotyped and grew more comfortable with their own sexual identities and those of their teammates. This led to the development of inclusive team environments, collective esteem, and empowerment, with athletes speaking out against homonegative comments in other settings.