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Rebecca Stanley, Rachel Jones, Christian Swann, Hayley Christian, Julie Sherring, Trevor Shilton and Anthony Okely

populations. 14 , 22 These findings are of concern as it was suggested that the parent guilt could potentially result in families not trying to adhere to the Movement Guidelines. To reduce the potential feelings of guilt, it is important that messaging and advertising associated with the Movement Guidelines

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Gashaw Abeza, Norm O’Reilly, Kyle Kashuck, Joshua Law and Alexandra Speck

basketball championship matter: A call for research on the public relations impact of athletic success . International Journal of Advertising , 35 ( 4 ), 617 – 621 . doi: 10.1080/02650487.2016.1179856 10.1080/02650487.2016.1179856 Toma , J.D. ( 2003 ). Football U. Spectator Sports in the Life of the

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Erin K. Howie, Justin M. Guagliano, Karen Milton, Stewart A. Vella, Sjaan R. Gomersall, Tracy L. Kolbe-Alexander, Justin Richards and Russell R. Pate

benefits of youth sport. In the United States, it is estimated that youth sport is a $15 billion industry. 107 This includes revenue from participation, tourism, and advertising. Advertising through youth sporting events has been controversial, but sports marketing has rarely been evaluated, either at the

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Ray Gamache

logic. Finally, as the ubiquity of technology sends us deeper into an interactive mediascape whose circuitry of entertainment, advertising, and surveillance relies on affect as part of its infrastructure, the author considers replay as sport media’s latest attempt to maintain the integrity of the game

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Yong Jae Ko, Yonghwan Chang, Wonseok Jang, Michael Sagas and John Otto Spengler

marketing (e.g.,  Chang & Wildt, 1994 ) and advertising literature (e.g.,  Li, Daugherty, & Biocca, 2002 ). Therefore, our final hypotheses are as follows: H3a: Sport spectating involvement is positively associated with sport spectating intentions. H3b: Sport spectating involvement is positively associated

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James Dimmock, David Simich, Timothy Budden, Leslie Podlog, Mark Beauchamp and Ben Jackson

completing it, we expected to observe a contrast effect (i.e., a negative reaction to the exercise class) for those individuals who received the advertisement. This contrast effect was expected to be most pronounced for those in the advertising condition who also experienced realistically controlling (as

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Rebecca M. Achen, John Kaczorowski, Trisha Horsmann and Alanda Ketzler

Online social-network sites represent a prevalent source of information and have changed the tools and strategies organizations use to communicate ( Mangold & Faulds, 2009 ). These sites are ideal marketing channels and can be used for advertising, disseminating content, building a brand

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Mathieu Winand, Matthew Belot, Sebastian Merten and Dimitrios Kolyperas

advertising or promotion of the teams, games, competitions, special events, live league games but also international games all around the world, upcoming league, domestic cup, Champions league from different continents, and international games “#BallondOr: @Cristiano, Messi or @Manuel_Neuer? We’ll find out in

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Liam Kennedy, Derek Silva, Madelaine Coelho and William Cipolli III

built” ( RJohnCDriedger, 2018 ). Twitter was also used as a repository for advertising the numerous ceremonies and vigils held in hockey rinks across North America following the crash. NHL arenas located in cities across Canada and the United States held moments of silence following the crash ( Ligeti

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Mynor Rodriguez-Hernandez, Jeffrey S. Martin, David D. Pascoe, Michael D. Roberts and Danielle W. Wadsworth

. Recruitment occurred through local advertising, university websites, social media, and study flyers posted on public bulletin boards. Participants participated in this study if they were females between 19 and 55 years old, had a body mass index >30 kg/m 2 , were not involved in any structured physical