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Ted M. Butryn, Matthew A. Masucci and jay a. johnson

and began advertising that UFC 249 would take place at an undisclosed location, which was later confirmed to be the Tachi Palace Casino Resort in Lemoore, California, on Native American territory ( Draper, 2020a ). While a number of factors caused major alterations to the card and in spite of the

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Chris Chard, Liam McCrory and Kirsty Spence

,294 Expenses  Advertising 2,330 – –  Banking fees 257 268 174  Depreciation 29,104 24,679 23,185  Insurance on club 5,775 7,208 7,036  Directors and officers insurance 1,617 1,066 –  Office supplies and admin costs 1,801 1,993 1,454  Property tax 7,162 6,990 6,909  Repairs & maintenance—building 22,125 23

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Rebecca Stanley, Rachel Jones, Christian Swann, Hayley Christian, Julie Sherring, Trevor Shilton and Anthony Okely

populations. 14 , 22 These findings are of concern as it was suggested that the parent guilt could potentially result in families not trying to adhere to the Movement Guidelines. To reduce the potential feelings of guilt, it is important that messaging and advertising associated with the Movement Guidelines

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Gashaw Abeza, Norm O’Reilly, Kyle Kashuck, Joshua Law and Alexandra Speck

basketball championship matter: A call for research on the public relations impact of athletic success . International Journal of Advertising , 35 ( 4 ), 617 – 621 . doi: 10.1080/02650487.2016.1179856 10.1080/02650487.2016.1179856 Toma , J.D. ( 2003 ). Football U. Spectator Sports in the Life of the

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Michael M. Goldman and David P. Hedlund

from https://www.espn.com/nfl/story/_/id/29101466/virtual-nfl-draft-draws-55-million-viewers-league-says Finn , M . ( 2020 ). From accelerated advertising to Fanboost: Mediatized motorsport . Sport in Society . Advance online publication. doi:10.1080/17430437.2019.1710131 10

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Rebecca M. Achen, John Kaczorowski, Trisha Horsmann and Alanda Ketzler

Online social-network sites represent a prevalent source of information and have changed the tools and strategies organizations use to communicate ( Mangold & Faulds, 2009 ). These sites are ideal marketing channels and can be used for advertising, disseminating content, building a brand

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Erin K. Howie, Justin M. Guagliano, Karen Milton, Stewart A. Vella, Sjaan R. Gomersall, Tracy L. Kolbe-Alexander, Justin Richards and Russell R. Pate

benefits of youth sport. In the United States, it is estimated that youth sport is a $15 billion industry. 107 This includes revenue from participation, tourism, and advertising. Advertising through youth sporting events has been controversial, but sports marketing has rarely been evaluated, either at the

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Mathieu Winand, Matthew Belot, Sebastian Merten and Dimitrios Kolyperas

advertising or promotion of the teams, games, competitions, special events, live league games but also international games all around the world, upcoming league, domestic cup, Champions league from different continents, and international games “#BallondOr: @Cristiano, Messi or @Manuel_Neuer? We’ll find out in

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Ray Gamache

logic. Finally, as the ubiquity of technology sends us deeper into an interactive mediascape whose circuitry of entertainment, advertising, and surveillance relies on affect as part of its infrastructure, the author considers replay as sport media’s latest attempt to maintain the integrity of the game

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James Dimmock, David Simich, Timothy Budden, Leslie Podlog, Mark Beauchamp and Ben Jackson

completing it, we expected to observe a contrast effect (i.e., a negative reaction to the exercise class) for those individuals who received the advertisement. This contrast effect was expected to be most pronounced for those in the advertising condition who also experienced realistically controlling (as