Given the increasing popularity of social-networking sites, it is extremely important for brand managers involved with Internet-based communication platforms to evaluate whether their communication strategies are positively influencing user attitudes and behaviors toward their brands. This article aims to address this need by investigating how sports fans respond to various marketing communication styles via Facebook posts. Using a case-manipulation design, this study empirically examines the relation among communication styles and individual willingness to engage in 4 common Facebook behaviors (i.e., “comment,” “like,” “share,” and “RSVP”). The results indicate that a personal communication style enhanced individual willingness to “comment” on Facebook posts, while the colorful style enhanced individual willingness to “like” and “RSVP” to Facebook events.
Courtney Hodge, Joseph A. Pederson and Matthew Walker
Stephen K. Ford and Jeffery J. Summers
The factorial validity of the attentional-style subscales of the Test of Attentional and Interpersonal Style (TAIS) have recently been questioned, although the evidence is only indirect. This study aimed to examine, directly, the factorial validity of these scales and to cross-validate the results. Two samples of 210 first-year psychology students responded to the 52 items comprising the attention-related subscales of the TAIS. A multidimensional confirmatory factor analysis (MCFA) was conducted on the interitem covariance matrix to test the measurement model underlying the six subscales. The MCFA results failed to support the model. Furthermore, internal consistency coefficients and item-total coefficients also supported the view that many of the subscales have insufficient factorial validity. Of the 52 items, 44% correlated better with at least one subscale other than their own, which indicates poor discriminant validity. Analysis of item content reveals some explanation for the poor discriminant validity. All results were cross-validated with the second sample.
Andy Gillham, Keith Hansen and Connor Brady
Coaches are evaluated and judged on a large number of factors (Gillham, Burton, & Gillham, 2013). The purpose of this paper is to describe the views of three different professionals on coach evaluation. An athletic director and a coach from different Canadian colleges and a coaching consultant responded to the same series of questions regarding coach evaluation at the college level. Across the three professionals, the views expressed are more similar than dissimilar, with each professional emphasizing a different piece of the coach evaluation process. The information presented aligns both with coaching standards in the United States and at the International level. Stakeholder views are compared with the coaching science literature and recommendations for athletic directors and coaching scientists are provided.
Martyn Standage, Joan L. Duda, Darren C. Treasure and Keven A. Prusak
This research assessed the reliability, presence of a proposed simplex pattern (construct validity), factorial validity, and multisample invariance of the Situational Motivation Scale (SIMS; Guay, Vallerand, & Blanchard, 2000). In Study 1, data were collected from three physical activity samples. After establishing internal consistencies for all scales, bivariate and interfactor correlations were calculated and the results supported a simplex pattern across samples. The SIMS factorial validity across the three samples was tested via confirmatory factor analysis. Based on modification indices and theoretical justification, the SIMS was reduced to a 14-item model and the multisample invariance of this solution was examined. Results supported partial invariance. In Study 2, a total of 1,008 female PE students responded to the SIMS under two experimental conditions. Internal consistency and the assumed simplex pattern was again supported. Finally, the results of multisample CFA were consistent with the proposed post hoc model respecifications suggested in Study 1, supporting partial invariance.
Grace Yan, Dustin Steller, Nicholas M. Watanabe and Nels Popp
The question of how and why users engage in sport digital communication endures. In this study, structuration theory is employed to examine how social-media users exercise preferences in the creation of content as they respond to a variety of macrolevel factors pertaining to college football—the type of game, team strength, conference membership, market characteristics, etc. Through hierarchical regression analysis, the results indicate that the presence and timing of college football games, as well as team strength and game outcome, are significant determinants for the patterns of online content generation. As such, the study advances the theoretical, methodological, and managerial inquiry of user-generated content on sport social-media platforms through a Big Data analytics approach.
Kelsey Timm, Cindra Kamphoff, Nick Galli and Stephen P. Gonzalez
The historic Boston Marathon was struck by tragedy in 2013 when two bombs exploded near the finish line during the race. This tragedy provided the opportunity to study resilience in marathon runners, whose experience overcoming minor adversities may help them respond resiliently to trauma (Dyer & Crouch, 1988). The purpose of this study was to employ qualitative methods to examine the role of resilience in helping runners overcome their experience at the 2013 Boston Marathon. The researchers used Galli and Vealey’s (2008) Conceptual Model of Sport Resilience as a guide. Sixteen 2013 Boston Marathon runners were interviewed. Participants reported experiencing a confusing, unpleasant race day, followed by months of mixed emotions and coping strategies, which were mediated by personal resources and ultimately led to positive outcomes including increased motivation, strength, new perspectives, and a greater sense of closeness in the running community.
David Kahan and Thomas L. McKenzie
Physical education (PE) is mandated in most states, but few studies of PE in private schools exist.
We assessed selected PE policies and practices in private secondary schools (grades 6 to 12) in California using a 15-item questionnaire related to school characteristics and their PE programs.
Responding schools (n = 450; response rate, 33.8%) were from 37 counties. Most were coeducational (91.3%) and had a religious affiliation (83%). Secular schools had more PE lessons, weekly PE min, and smaller class sizes. Most schools met guidelines for class size, but few met national recommendations for weekly PE minutes (13.7%), not permitting substitutions for PE (35.6%), and programs being taught entirely by PE specialists (29.3%).
Private schools, which serve about 5 million US children and adolescents, may be falling short in providing quality PE. School stakeholders should encourage adoption and implementation of policies and practices that abide by professional guidelines and state statutes.
Laura Azzarito, Mara Simon and Risto Marttinen
In today’s school climate of accountability, researchers in Physical Education (PE) pedagogy have contested current fitness curricula that aim to manage, control, and normalize young people’s bodies. This participatory visual research incorporated a Body Curriculum into a fitness unit in a secondary school (a) to assist young people critically deal with the media narratives of perfect bodies they consume in their daily lives, and (b) to examine how participants responded to a Body Curriculum. It was found that while participants rejected media fabrications of the “ideal body” and the “unhealthy” ideals they circulate in society, they recognized the difficulty of not being “caught up” in media storytelling. Participants’ views of their own bodies, however, were not malleable, but rooted in narrow, fixed heteronormative white ideals of “looking a certain way” to “fit” society norms of physical appearance and attractiveness. The benefits and limitations of implementing a Body Curriculum are recognized.
Jeffrey P. Kaipust, Jessie M. Huisinga, Mary Filipi and Nicholas Stergiou
The purpose of this study was to determine the differences in gait variability between patients with multiple sclerosis (MS) and healthy controls during walking at a self-selected pace. Methods: Kinematics were collected during three minutes of treadmill walking for 10 patients with MS and 10 healthy controls. The Coefficient of Variation (CoV), the Approximate Entropy (ApEn) and the Detrended Fluctuation Analysis (DFA) were used to investigate the fluctuations present in stride length and step width from continuous strides. Results: ApEn revealed that patients with MS had significantly lower values than healthy controls for stride length (p < .001) and step width (p < .001). Conclusions: ApEn results revealed that the natural fluctuations present during gait in the stride length and step width time series are more regular and repeatable in patients with MS. These changes implied that patients with MS may exhibit reduced capacity to adapt and respond to perturbations during gait.
This study examined the relationship among goal orientations, perceived motivation climate, self-reported discipline, reasons for discipline, and perceived teacher’s strategies to sustain discipline in physical education lessons. Six hundred and seventy-four students responded on questionnaires assessing the aforementioned variables. Task orientation was positively associated with self-determined reasons for discipline. The perception of a task-involving climate was positively related to perceptions of teaching strategies promoting reasons for discipline determined by the students. Task-involvement and self-determined reasons for being disciplined corresponded to students’ reported discipline in the lesson. On the contrary, the perception of an ego-involving climate was linked with perceived teaching strategies promoting an external locus of causality in the lesson. The results imply that teachers who try to strengthen the task orientation of students and help them adopt more self-determined reasons for being disciplined will have more orderly classes.