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Nico Schulenkorf and Deborah Edwards

Building on the evidence of social impacts generated by sport events, there is a need for research to identify strategies suitable for maximizing event benefits for disparate interest communities. This paper investigates the opportunities and strategic means for sustaining and leveraging social event benefits arising from intercommunity sport events in the ethnically divided Sri Lanka. Following an interpretive mode of inquiry, findings are derived from the analysis of two focus groups and 35 in-depth interviews with Sinhalese, Tamil, Muslim and international event stakeholders. To maximize event benefits, findings suggest that event organizers and host communities focus strategically on children as catalysts for change; increase ethnically mixed team sport activities; provide event-related sociocultural opportunities; combine large-scale events with regular sport-for-development programs; and engage in social, cultural, political and educational event leverage. By implementing these strategies and tactics, intercommunity sport events are likely to contribute to local capacity building and inclusive social change, which can have flow-on effects to the wider community. These findings extend the academic literature on strategic event planning, management and leverage, as they provide a focus on community event leverage for social purposes in a developing world context—an area which has thus far received limited empirical research.

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Lucie Thibault and Jean Harvey

The purpose of this paper is to examine the nature and extent of interorganizational linkages between the partners involved in Canada's sport delivery system. Given the changes in the economic context of the 1990s and the ensuing fiscal restraints exercised by both government and the private sector, amateur sport organizations are in a period of high uncertainty. In order to deal with this uncertainty, links between organizations like governments, nonprofit sport organizations, and private sector organizations need to be established, fostered, and maintained. Organizations need to collaborate with each other in order to fulfill their objectives. Linkages between organizations will assist in the sharing of resources and in the coordination of work-related activities. In the paper, a number of examples of existing links between governments, nonprofit organizations, and private organizations are presented. Based on resource dependency theory, strategies such as contracts, joint ventures, and co-optation for establishing new interorganizational linkages are discussed. As well, related issues such as power struggles, loss of autonomy, asymmetrical relationships, and conflicting loyalties are addressed and discussed. Questions for future research also are proposed.

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Pamela Wicker and Paul Downward

the beneficiaries. For example, the policy sporting future of the United Kingdom states the following ( HM Government, 2015 , pp. 37–38): “Volunteering in sport and physical activity enriches lives, both those of the volunteers and those whose sport and physical activity is facilitated by them

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Lauren E. Brown

discussion questions, case studies, and skill-based activities, available both online and in the text, aid in the integration of theory and practice. The text also specifically emphasizes practical applications, addressing the concerns of the North American Society for Sport Management (NASSM), and outlines

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Shushu Chen and Laura Misener

motivational factors associated with the London 2012 Olympic Games were linked (albeit weakly) to an increase in sport and physical activity participation among the participants taking part in a legacy program. Although the previous studies have provided some sporadic evidence associated with nonhost regions

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Mathieu Winand, Matthew Belot, Sebastian Merten and Dimitrios Kolyperas

) engage in social media ( Hambrick, Simmons, Greenhalgh, & Greenwell, 2010 ; Mahan, 2011 ; Meng, Stavros, & Westberg, 2015 ; Witkemper, Hoon Lim, & Waldburger, 2012 ), others have considered the impact of social media activity on sport-brand association and management ( Parganas, Anagnostopoulos

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Nicholas Burton and Cheri Bradish

year, the battle for hearts and minds rages on, as well. Perhaps most notable throughout has been the consistent positioning of ambush marketing by sponsorship stakeholders as predatory, parasitic, or illegitimate activity, seemingly intended to influence consumer perceptions of ambushers and to

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Michael Kirkwood, Sheau-Fen Yap and Yingzi Xu

In the sporting arena, the consumption of sport is increasingly moving to the online realm. Online social networks have facilitated extensive interactions and collaborative consumption activities among like-minded fans, leading to the creation of online sport-fan communities ( Hedlund, 2014 ). In

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Brian P. McCullough, Madeleine Orr and Nicholas M. Watanabe

to rise, biomes to shift geographically, and an increase in the frequency and severity of storm activity ( World Metrological Organization, 2018 ). In 2015, the Meeting of the Parties 21 (COP21), also dubbed the Paris Climate Conference, was the most recent in a series of intergovernmental meetings

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Yong Jae Ko, Yonghwan Chang, Wonseok Jang, Michael Sagas and John Otto Spengler

Sport spectating and participation are common leisure-time activities in contemporary society. In the United States, spectatorship is one of the most prominent popular activities with millions of fans enjoying live sporting events on broadcast and cable TV. According to the Nielsen report