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Andrea Schlegel, Rebecca Pfitzner and Joerg Koenigstorfer

example, individuals take over streets for festivities and perform activities that they typically perform at home (e.g., celebrating, having intimate relations with others), and institutions (e.g., schools, public service providers, and banks) close their doors when the event is held. DaMatta ( 1991

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Bastian Popp, Chris Horbel and Claas Christian Germelmann

is a crucial source of income for sport entities and one of the most rapidly growing areas of marketing activity in recent years ( Meenaghan, McLoughlin, & McCormack, 2013 ). The fulfilment of major sponsorship objectives such as increasing brand awareness and promoting a favorable brand image is

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Katherine Raw, Emma Sherry and Katie Rowe

-focused objectives of growing a fan base and generating revenue (business logics)—engage with organizations and in activities guided by social values and logics, competing business values and priorities can present a complex dynamic for program management ( Hills, Walker, & Barry, 2018 ). Recently, a research focus

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communications, and more trust to the point of generating stronger social contracts concerning rules for monitoring team activities. Employing online teams may provide a basis for enhancing business and marketing education. The author concluded that online education, particularly in marketing, remains a rich

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Jerred Junqi Wang

-class males and a few female pioneers. Yet, at this stage, bicycling was still a rather exclusive sport activity. As Turpin states, the fundamental force behind the golden age was the call for sport participation and multifaceted physicality, both of which the bicycle industry promoted through marketing

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Jeffrey D. James

opportunities for students to complete course work in a core or base discipline (e.g., Marketing, Communication, Finance, Higher Education, Management) and also to complete elective work. Perhaps most importantly, we also expanded the breadth of training for scholarly activity. Training for Scholarly Activity

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Emily M. Newell

, others such as engaging millennial fans in professional sport leagues, attracting younger audiences for specific sports, and activity trends in college recreational sport have more direct impact on marketing, events, media, and other managerial concerns as opposed to governance and policy. Yes, the

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Ari Kim

/or the viable-system model to observe organizational structure at sport organizations. Specifically, Chapter 6 gives an example of the Olympic Committee in Papua New Guinea that can be used as a class activity to broaden students’ international perspectives. Chapters 8 and 9 are also informative reading

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Eric W. MacIntosh and Popi Sotiriadou

opening ceremony, social and cultural activities in and outside the athlete village, and other items pertaining to their health, welfare, and competitive performance needs ( MacIntosh & Nicol, 2012 ). As the athletes become familiar with the service environment offered at major multisport events, they

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Wonseok Jang, Yong Jae Ko, Daniel L. Wann and Daehwan Kim

), interest in an activity ( Nix, Ryan, Manly, & Deci, 1999 ), and happiness ( Akin, 2012 ). Based on self-determination theory (SDT; Deci & Ryan, 2000 ), the current study proposed that sport spectators may increase their energy (i.e., vitality) by engaging in sport spectating behavior depending on their