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Khirey B. Walker, Chad Seifried, Brian Soebbing and Kwame Agyemang

.1123/ijsc.1.4.516 Stern , B. ( 1996 ). Textual analysis in advertising research: Construction and deconstruction of meanings . Journal of Advertising, 25 , 61 – 73 . doi:10.1080/00913367.1996.10673507 10.1080/00913367.1996.10673507 Turman , P.D. ( 2003 ). Coaches and cohesion: The impact of

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Jason Daniels, Thilo Kunkel and Adam Karg

preparing for inaugural seasons, given the results herein together with those of previous studies that have highlighted attribute salience at the beginning of league formation, teams have substantial power to maximize consumer perceptions, advertising efficiency, and brand equity. First, it is important to

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Yongjae Kim, Soojin Kim and Elizabeth Rogol

flocking to mobile sports apps . ( 2014 , October 21 ). Retrieved from https://advertising.yahoo.com/Blog/SPORTS-APPS-USE-INCREASES.html (2015, September 15). Fishbein , M. , & Ajzen , I. ( 1975 ) Belief, attitude, intention and behaviour: An introduction to theory and research . Reading, MA

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David Pierce and James Johnson

as Enterprising in O*NET and the OF. Specifically, nearly all sales positions fall under the ES profile; moreover, Advertising and Promotions Manager, Sales Agent for a variety of industries, and Customer Service Representatives are ESC. Marketing and sales were significantly more Enterprising than a

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M. Ann Hall

advertising a walk by Mary Marshall in Worcester, Massachusetts. She completed the 50 miles in less than 12 hours (American Antiquarian Society). The armory was filled to capacity in the evenings, especially during the last day of the race when the outcome was in doubt. By the end of the fifth day, Bertha von

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Joseph H. Moore

filmed stories revealed higher retention scores than did “talking heads.” Almost 15 years later, Austin et al. examined political advertising and the effects of visual and audio advertisements on viewers’ attention and retention of information. Audiences paid more attention to visual messages, but there

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Gashaw Abeza, David Finch, Norm O’Reilly, Eric MacIntosh and John Nadeau

(i.e., advertising) and uncontrolled media (i.e., television news) sources. ○ Sport news ○ Live broadcasts ○ Sport blogs ○ Websites Kim and Trail ( 2011 ) Girginov et al. ( 2009 ) Tsiotsou ( 2013 ) Tower et al. ( 2006 ) Williams and Chinn ( 2010 ) Peer networks Peer networks have been identified as

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Shawn Forde and Brian Wilson

exert pressure on a sporting good company that she identified as using exploitative and sexist imagery in their advertising. As Szto explains: We wrote the piece asking them to stop doing their calendar and stop making ads that were, I think, supporting [masculinized] culture essentially for lacrosse

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Georgios Nalbantis, Marcel Fahrner and Tim Pawlowski

2012). Frankfurt, Germany : Author. DFL Deutsche Fußball Liga GmbH  . ( 2016 ). Bundesliga Report 2016 . Frankfurt, Germany : Author. Donthu , N. , & Garcia , A. ( 1999 ). The internet shopper . Journal of Advertising Research, 39 ( 3 ), 52 – 58 . Eurostat . ( 2016 ). ICT usage in

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Rob Millington, Lyndsay M.C. Hayhurst, Audrey R. Giles and Steven Rynne

Manitoban community: Re-conceptualizing rural indigenous mobilities . Journal of Rural Studies, 42, 166 – 178 . doi: 10.1016/j.jrurstud.2015.09.008 Oh , H. , Bae , J. , & Kim , S.J. ( 2017 ). Can sinful firms benefit from advertising their CSR efforts? Adverse effect of advertising sinful firms