Search Results

You are looking at 11 - 20 of 23 items for :

  • "brand community" x
Clear All
Restricted access

positive effect on social influence, while product price weakens the effect of group members. For consumer behaviorists in sport management who are interested in social identity, brand communities, tribes, and social networks, this article provides very useful insights. Harmeling, C.M., Palmatier, R

Restricted access

Michael L. Naraine

relationships of basketball teammates, as opposed to interorganizational linkages. Katz and Heere ( 2015 ) have also incorporated network theory into their sport marketing research, depicting the brand communities that form and the key decision makers and leaders in these groups of fans. Network theory has also

Restricted access

Yonghwan Chang, Yong Jae Ko and Brad D. Carlson

.e., a psychological sense of brand community; Carlson et al., 2008 ). Such online friendships are known to be vitally important for the community users’ future consumption behavior (e.g., word-of-mouth communication and future attendance; Carlson et al., 2008 ). Considering the significant correlations between the

Restricted access

Ashley N. Weingartz and Stacy Warner

Francisco, CA : John Wiley & Sons, Incorporated . Katz , M. , & Heere , B. ( 2013 ). Leaders and followers: An exploration of the notion of scale-free networks within a new brand community . Journal of Sport Management, 27 ( 4 ), 271 – 287 . doi: 10.1123/jsm.27.4.271 10.1123/jsm.27.4.271 Little

Restricted access

Matthew Katz, Nefertiti A. Walker and Lauren C. Hindman

-free networks within a new brand community . Journal of Sport Management, 27 , 271 – 287 . doi:10.1123/jsm.27.4.271 10.1123/jsm.27.4.271 Katz , M. , & Heere , B. ( 2015 ). Empowerment within brand communities: Overcoming the Achilles’ heel of scale-free networks . Sport Management Review, 18 , 370

Restricted access

Brent D. Oja, Henry T. Wear and Aaron W. Clopton

). These authors explored charity sport events and their utility in developing brand communities. The use of these charity sport events returned mixed results with little evidence of social networking development and no significant impact on a participant’s identification with the charity ( Woolf et

Restricted access

Matthew Lamont and Sheranne Fairley

Mile contradicts the “endurance sport character.” Literature Review Collective Behaviour: Social Worlds and Subworlds While terminology has been inconsistent, terms including communities, brand communities, social worlds, and subcultures have all been used to describe communities of interest around a

Restricted access

Daniel Maderer, Petros Parganas and Christos Anagnostopoulos

.0003 Pegoraro , A. ( 2010 ). Look who’s talking—Athletes on Twitter: A case study . International Journal of Sport Communication, 3 ( 4 ), 501 – 514 . doi:10.1123/ijsc.3.4.501 10.1123/ijsc.3.4.501 Popp , B. , & Woratschek , H. ( 2016 ). Introducing branded communities in sport for building strong

Restricted access

Rebecca M. Achen, John Kaczorowski, Trisha Horsmann and Alanda Ketzler

modeling: Guide and applications . Los Angeles, CA : Sage . Goh , K.-Y. , Heng , C.-S. , & Lin , Z. ( 2013 ). Social media brand community and consumer behavior: Quantifying the relative impact of user- and marketer-generated content . Information Systems Research, 24 , 88 – 107 . doi:10

Restricted access

Michael Kirkwood, Sheau-Fen Yap and Yingzi Xu

-0128 Muniz , A.M. , Jr. , & O’Guinn , T.C. ( 2001 ). Brand community . Journal of Consumer Research, 27 , 412 – 432 . doi:10.1086/319618 10.1086/319618 Norman , M. ( 2014 ). Online community or electronic tribe? Exploring the social characteristics and spatial production of an Internet hockey