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Michael Silk

Through an ethnographically oriented case study at the 1998 Commonwealth Games, the analysis accounts for the complexities and nuances that realignments in political, economic, and social life create for televised sport professionals. The analysis addresses the mediations of, and the interactions between, the host broadcaster (Radio Television Malaysia) and one “client” broadcaster (Television New Zealand). Specifically, the paper focuses on the conditions of production, the production practices, and the meanings embodied within the product that flowed to New Zealand.

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Alison J. Armstrong-Doherty

Interuniversity athletic departments face an ever-increasing number and complexity of factors in their environment, which may impact on their organizational activities to varying degrees. The head athletic directors at 34 of the 45 (76%) Canadian Interuniversity Athletic Union (CIAU) member institutions rated the degree of control of 15 environmental elements over seven basic activities of the athletic department. The athletic department was perceived to function relatively independent of broad environmental control, with the exception of establishing and supporting a philosophy of interuniversity athletics. It appears that perceived control is a multidimensional phenomenon that varies across the environmental elements and the activities of the athletic department.

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Michelle Gilbert

This paper explores how young girls develop trust in their equine partners for the purposes of competitive equestrian sport. I argue that interspecies trust manifests through interactional trust and system trust. Interactional trust, as reflected in the horse-human relationship, is built through joint action and results in symbolic interaction. System trust is made possible through the equine community; it develops through communication in an effort to reduce complexity and uncertainty in society. To encourage and sustain youth participation in competitive equestrian sports both interactional trust and system trust are necessary.

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Steven J. Jackson

This paper contributes to the recent debates concerning sport and the “Americanization” of culture with specific reference to Canada. The analysis focuses on the media’s role in articulating specific political, economic, and cultural events in order to construct a crisis of Canadian identity. In particular, this study examines how the 1988 marriage and trade of ice hockey star Wayne Gretzky were articulated within a discourse of crisis and specifically linked to an alleged threat of “Americanization.” It is asserted that a comprehensive understanding of Americanization must address its complexity beyond a simple case of cultural imperialism and should consider such issues as appropriation and strategic use to serve particular political interests.

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Audrey R. Giles

Using data collected from 4 months of ethnographic research that was conducted during the summer of 2002, this article examines the complexity inherent in anthropological investigations of “tradition,” and also the multiplicity of ways that traditions are looked at by residents of Sambaa K’e and Dene Games organizers in the Northwest Territories. By exploring different interpretations of traditional Dene Games, the role of women in such games, and the ideological positions that have contributed to these interpretations, the ways in whichß certain understandings of tradition are privileged over others are elucidated.

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Natalie Barker-Ruchti and Richard Tinning

Women’s artistic gymnastics is an Olympic sport that involves intricate acrobatic and rhythmic activities. This kinesthetic proficiency demands muscular strength and courage, which have been argued to serve its athletes as a source of empowerment.

Various scholars question the positive effects of sport participation. This article builds on these doubts through a feminist Foucauldian study of WAG. An essayistic research story, compiled from data gained in an ethnographic study, serves as the basis for our analyses. The results demonstrate the complexity of WAG experiences and illustrate that gymnasts’ athletic proficiency is only possible through an extensive and elaborate process of corporeal discipline.

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Katherine M. Jamieson, Justine J. Reel and Diane L. Gill

Differential treatment by race has been documented in sport, including the opportunity to occupy specific positions. Few researchers have examined the theoretical fit of stacking in women’s sport contexts. Moreover, the three published studies of stacking in women’s athletics were examinations of positional segregation for white and African American women only. Binary conceptions of race are no longer sufficient to explain the complexity of power relations that are visible through phenomena such as stacking. This study focused on the stacking of four major racial groups in NCAA Division I softball. Based upon the results, we suggest that stacking of racial-ethnic minority women may occur in patterns different from those identified in previous stacking studies.

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Sean Brayton

Alternative sports have been situated within backlash politics whereby subcultural or marginal representations illustrate a victimized white male. While this may be true of some sports, skateboard media fosters a sustained critique of “whiteness.” To understand the representation of white resistance in skateboarding, we must locate the sport within the larger historical context of white male rebellion found in Jack Kerouac’s On the Road (1957) and Norman Mailer’s White Negro (1957). Similar to these countercultural narratives, skateboard media represents a tension between a death of whiteness (symbolized by co-opting “blackness”) and its inevitable rebirth (through prolific marketing of white skaters). Unlike the Beats, however, the dialectics of white resistance appear in skateboard media through advertisements that are often underscored by parody, which produces its own set of complexities.

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Katherine M. Jamieson

As though it were unfolding today, the Lopez story provides a fertile field for analyzing the varied consequences of interlocking inequalities of race, ethnicity, class, and sexuality. Lopez is constructed through the print media as a symbol of assimilation, as well as a body coopted in the project of Latino-Latina pride and social justice. The selected “Lopez texts,” which include Sports Illustrated, Nuestro, and Hispanic magazines, offer powerful and complex examples of the authority of the media to construct and reconstruct the events surrounding Lopez’s career. The purpose of the paper is to apply feminist insights regarding racialized, classed, and sexualized forms of gender to examine the complexity and salience of Nancy Lopez’s presence on the Ladies Professional Golf Association tour.

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Sony SooHoo, Justine J. Reel and Patricia F. Pearce

Adolescent cheerleaders are seen as American icons, but psychosocial factors can predispose them to body image disturbances and disordered eating. Understanding body image development is critical to promoting healthy body image, as well as preventing disordered eating and its related health risks. The purpose of this study was to explore the development of body image among adolescent female cheerleaders. A grounded theory approach was used to conduct 26 interviews with 14 adolescent female cheerleaders (M = 14.07, SD = 2.40) who cheered at All-star gyms, junior high, or high schools to explore their body image experiences. The categories included body awareness (i.e., physical changes, body comparison), cheerleading environment (i.e., cheerleading image, position body type, uniform), and social factors (i.e., parental influences, comments from others). These categories influenced body image through the central category, developing attitude, demonstrating the complexity of body image construction among adolescent females.