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Jeremy A. Steeves, Scott A. Conger, Joe R. Mitrzyk, Trevor A. Perry, Elise Flanagan, Alecia K. Fox, Trystan Weisinger and Alexander H.K. Montoye

provide the user instantaneous feedback. Additionally, many of the studies focused on repetitions or exercise type, but not both. Recently, a consumer-marketed device, the Atlas Wristband2 (Atlas Wearables, Austin, TX), was developed specifically for measuring resistance training. The Wristband2

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Yongjae Kim, Soojin Kim and Elizabeth Rogol

.1509/jmkg.2005.69.4.133 Barutçu , S. ( 2008 ). Consumers’ attitudes towards mobile marketing and mobile commerce in consumer markets . Ege Academic Review, 8 ( 1 ), 15 – 32 . Belanger , F. , Hiller , J. , & Smith , W. ( 2002 ). Trustworthiness in electronic commerce: The role of privacy

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John Wong and Scott R. Jedlicka

capital to co-opt and transform a cultural product. Appeals to the longstanding importance of hockey to Canadian national identity paled in importance to the NHL’s desire to exploit new consumer markets in the United States. Indeed, of the twenty-seven franchises to have joined the NHL beginning with the

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Rebecca A. Zakrajsek, Leslee A. Fisher and Scott B. Martin

consumer market analysis . The Sport Psychologist, 28 , 406 – 417 . doi:10.1123/tsp.2013-0096 10.1123/tsp.2013-0096 Granquist , M.D. , Hamson-Utley , J.J. Kenow , L.J. , & Stiller-Ostrowski , J. (Eds.) ( 2014 ). Psychosocial strategies for athletic training . Philadelphia, PA : F.A. Davis

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Gashaw Abeza, David Finch, Norm O’Reilly, Eric MacIntosh and John Nadeau

. ( 2014 ). Relational marketing: Development, debates and directions . Journal of Marketing Management, 30 ( 11–12 ), 1220 – 1238 . doi:10.1080/0267257X.2014.939592 10.1080/0267257X.2014.939592 O’Malley , L. , & Tynan , C. ( 2000 ). Relationship marketing in consumer markets—rhetoric or reality

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Thilo Kunkel, Daniel C. Funk and Daniel Lock

, NRL, and Super 15 (with one team in Brisbane, Canberra, Melbourne, Perth, and Sydney). As an example, Melbourne has two A-League teams, nine AFL clubs, one NRL organization, and one Super 15 team. Each of these teams vies for market share in the sport consumer market of the city and contributes to the

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Brad Donohue, Yulia Gavrilova, Marina Galante, Elena Gavrilova, Travis Loughran, Jesse Scott, Graig Chow, Christopher P. Plant and Daniel N. Allen

.1177/1534650114548313 Connole , I.J. , Watson , J.C. , Shannon , V.R. , Wrisberg , C. , Etzel , E. , & Schimmel , C. ( 2014 ). NCAA athletic administrators’ preferred characteristics for sport psychology positions: A consumer market analysis . The Sport Psychologist, 28 ( 4 ), 406 – 417 . doi:10.1123/tsp.2013

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Yonghwan Chang

associated with celebrities is consistently communicated to the same consumer markets or a series of independent negative incidents are successively associated with the same celebrity. These repetitions could enhance the strength of association between the negative events and the celebrity, ultimately

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Steven Salaga, Scott Tainsky and Michael Mondello

primary market ticket consumer: Ex ante expectations and consumer market origination . Journal of Sport Management, 30 , 538 – 552 . doi: 10.1123/jsm.2015-0230 Mondello , M. , Mills , B.M. , & Tainsky , S. ( 2017 ). Shared market competition and broadcast viewership in the National Football

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Jeffrey Martin

. Champaign, IL : Human Kinetics . Connole , I.J. , Watson , J.C. , Shannon , V.R. , Wrisberg , C. , Etzel , E. , & Schimmel , C. ( 2014 ). NCAA athletic administrators’ preferred characteristics for sport psychology positions: A consumer market analysis . The Sport Psychologist, 28, 406