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Brad Donohue, Yulia Gavrilova, Marina Galante, Elena Gavrilova, Travis Loughran, Jesse Scott, Graig Chow, Christopher P. Plant and Daniel N. Allen

.1177/1534650114548313 Connole , I.J. , Watson , J.C. , Shannon , V.R. , Wrisberg , C. , Etzel , E. , & Schimmel , C. ( 2014 ). NCAA athletic administrators’ preferred characteristics for sport psychology positions: A consumer market analysis . The Sport Psychologist, 28 ( 4 ), 406 – 417 . doi:10.1123/tsp.2013

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Gashaw Abeza, David Finch, Norm O’Reilly, Eric MacIntosh and John Nadeau

. ( 2014 ). Relational marketing: Development, debates and directions . Journal of Marketing Management, 30 ( 11–12 ), 1220 – 1238 . doi:10.1080/0267257X.2014.939592 10.1080/0267257X.2014.939592 O’Malley , L. , & Tynan , C. ( 2000 ). Relationship marketing in consumer markets—rhetoric or reality

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Yonghwan Chang

associated with celebrities is consistently communicated to the same consumer markets or a series of independent negative incidents are successively associated with the same celebrity. These repetitions could enhance the strength of association between the negative events and the celebrity, ultimately

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Yongjae Kim, Soojin Kim and Elizabeth Rogol

.1509/jmkg.2005.69.4.133 Barutçu , S. ( 2008 ). Consumers’ attitudes towards mobile marketing and mobile commerce in consumer markets . Ege Academic Review, 8 ( 1 ), 15 – 32 . Belanger , F. , Hiller , J. , & Smith , W. ( 2002 ). Trustworthiness in electronic commerce: The role of privacy

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Steven Salaga, Scott Tainsky and Michael Mondello

Finance, 13, 373 – 392 . Long , J.S. ( 1997 ). Regression models for categorical and limited dependent variables . Thousand Oaks, CA : Sage Publications . Mills , B.M. , Salaga , S. , & Tainsky , S. ( 2016 ). NBA primary market ticket consumer: Ex ante expectations and consumer market