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Yonghwan Chang

associated with celebrities is consistently communicated to the same consumer markets or a series of independent negative incidents are successively associated with the same celebrity. These repetitions could enhance the strength of association between the negative events and the celebrity, ultimately

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Thilo Kunkel, Daniel C. Funk and Daniel Lock

, NRL, and Super 15 (with one team in Brisbane, Canberra, Melbourne, Perth, and Sydney). As an example, Melbourne has two A-League teams, nine AFL clubs, one NRL organization, and one Super 15 team. Each of these teams vies for market share in the sport consumer market of the city and contributes to the

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Steven Salaga, Scott Tainsky and Michael Mondello

consumer market origination . Journal of Sport Management, 30, 538 – 552 . doi:10.1123/jsm.2015-0230 10.1123/jsm.2015-0230 Mondello , M. , Mills , B.M. , & Tainsky , S. ( 2017 ). Shared market competition and broadcast viewership in the National Football League . Journal of Sport Management

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Jeffrey Martin

. Champaign, IL : Human Kinetics . Connole , I.J. , Watson , J.C. , Shannon , V.R. , Wrisberg , C. , Etzel , E. , & Schimmel , C. ( 2014 ). NCAA athletic administrators’ preferred characteristics for sport psychology positions: A consumer market analysis . The Sport Psychologist, 28, 406

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Brad Donohue, Yulia Gavrilova, Marina Galante, Elena Gavrilova, Travis Loughran, Jesse Scott, Graig Chow, Christopher P. Plant and Daniel N. Allen

.1177/1534650114548313 Connole , I.J. , Watson , J.C. , Shannon , V.R. , Wrisberg , C. , Etzel , E. , & Schimmel , C. ( 2014 ). NCAA athletic administrators’ preferred characteristics for sport psychology positions: A consumer market analysis . The Sport Psychologist, 28 ( 4 ), 406 – 417 . doi:10.1123/tsp.2013